#USA #New York #Instant IP #Optimal Tax #OTAX ETF

Celebrating a Milestone at the NYSE

On August 26, 2026, the New York Stock Exchange (NYSE) witnessed a noteworthy event with Optimal Tax Asset Management's ringing of the Opening Bell. This occasion was not just about a celebratory chime; it heralded the public introduction of the Optimal Tax Managed Equity ETF (OTAX ETF). Leading this significant moment was Austin S. Collins, the CEO and chief investment officer of Optimal Tax Asset Management, alongside Kary Oberbrunner, founder and CEO of Instant IP®, a game-changing platform designed to assist entrepreneurs in solidifying their creative ideas.

At the heart of this launch was a profound narrative about the intrinsic value of intellectual property (IP). According to Kary Oberbrunner, many entrepreneurs often overlook the ‘hidden Rembrandts’—innovative concepts that remain unnamed and unprotected. Collins, too, had transformative experiences that reshaped his understanding of the potential behind his years of experience and expertise. He realized that the methodologies and frameworks he developed over time were not merely operational tools but valuable business assets that warranted recognition and protection.

“By identifying the proprietary thinking that undergirded my work, we were able to protect it and showcase its value on a grand platform,” Collins articulated. This perspective was fortified through the concepts shared in the book You Are an IP Company—a collaborative effort between Oberbrunner and intellectual property attorney Katherine Rubino, which emphasizes the importance of recognizing and leveraging one’s intellectual property.

The OTAX ETF aims to achieve long-term capital appreciation, employing a unique model crafted by Optimal Tax Asset Management for assessing U.S.-listed entities spanning large, mid, and small-cap categories. Collins underscored that while the fund itself is a significant vehicle, the true innovation stems from the intellectual capital and insights fueling its framework. “The Instant IP® platform played a pivotal role in guiding me to understand that the ideas and processes I created were, indeed, actionable assets,” he added. “Securing these ideas instilled greater confidence in me to bring them to market.”

Furthermore, the Instant IP® platform empowers users to create independently verifiable, time-stamped records linked to their creative works and ideas, serving as a foundational layer of protection while allowing entrepreneurs to curate well-organized portfolios of their intellectual assets.

The core process advocated by Oberbrunner—Publish, Protect, Promote, Profit—was highlighted, showing how entrepreneurs with a conducive mindset towards their ideas can effectively navigate the complex landscape of IP, thereby amplifying their impact and reach. “Austin’s journey exemplifies how seeing ideas as assets opens doors for protection and strategic leveraging,” Oberbrunner remarked, emphasizing the broader implications of this approach.

As the event came to a close, the overarching message resonated: entrepreneurs must embrace and cultivate their creative legacies. For those looking to explore more about leveraging their creative ideas, Instant IP® offers a robust solution. To learn more, visit Instant IP for valuable resources.

For inquiries related to the OTAX ETF or its investment strategies, further details are available here. Investments involve risks, including potential loss of principal. As always, it is essential for investors to critically assess their investment objectives alongside the various risks involved.

In summary, the ringing of the NYSE Opening Bell by Optimal Tax Asset Management not only signified the launch of an ETF but also underscored the power of recognizing and protecting one’s intellectual property. It was a moment of celebration for Austin S. Collins, Kary Oberbrunner, and all those looking to convert their hidden ideas into powerful business assets.