#Japan #Tokyo #Vitality #Sumitomo Life #E-Life

E-Life Aids in Launching Sumitomo Life's 'Vitality' Community

On May 26, 2023, E-Life Corporation unveiled the enhanced online community named 'Vitality部' (Vitality Club), supporting the health-promoting insurance 'Sumitomo Life Vitality'. E-Life, based in Shibuya, Tokyo, played a crucial role in this initiative by assisting with strategic planning, website development, and ongoing operation of the community. This progressive community utilizes E-Life's integrated digital marketing platform, the 'eLife Community Suite', aiming to create an engaging space for individuals interested in health and fitness.

Understanding 'Sumitomo Life Vitality'

In the context of Japan's aging society, managing healthcare costs and extending healthy lifespans have become critical national issues, leading to evolving roles for insurance products. 'Sumitomo Life Vitality' is designed as a health-promoting insurance, not just preparing for unforeseen risks but actively reducing them through daily health activities.

Members earn points based on their daily steps, health check results, and gym usage, determining their 'status'. This status can influence their insurance premiums, while also providing discounted benefits from various partner services. Ultimately, this program encourages behavior change by supporting enjoyable health engagement.

You can learn more about 'Sumitomo Life Vitality' at their dedicated site: Sumitomo Life Vitality Special Site.

The Purpose Behind 'Vitality部': Tackling the Challenge of Sustained Health Habits

One of the significant challenges faced by individuals in maintaining healthy habits is the 'barrier to continuation'. To address this, 'Vitality部' was launched as a unique online community in the insurance sector. It invites not only Vitality members but anyone interested in health to join and share their health journey. Through collaboration and shared experiences, members can transition from working alone to collectively improving their health habits.

Creating connections among users remains an uncommon endeavor in the insurance landscape, and this community exemplifies a pioneering approach. Additionally, 'Vitality部' serves as a co-creation space where Sumitomo Life can directly gather and act upon customer feedback, swiftly enhancing services based on real-life insights to maximize each member's well-being.

Features and Offerings of 'Vitality部'

Participation in 'Vitality部' is free and can be accessed via computer or smartphone. Members can register using their LINE account or email address, enabling immediate access to the community regardless of their current health activities or engagement with Vitality. The platform serves as a motivational space for enhancing one's health through active interaction with other members and exploring practical ways to utilize the service.

Discussion Rooms

Members can report their daily health activities, like step counts, and exchange strategies for utilizing Vitality services in an engaging space.

Manager's Updates

This section shares announcements from Sumitomo Life and success stories to keep members informed and connected.

Collective Problem-Solving Room

Beyond product queries, members can address honest health concerns, sharing personal insights and solutions collaboratively.

Recommended by Managers

Members can access vital information related to campaigns, products, and services provided by Vitality to support their well-being.

Dedicated Room for Activities

Encouraging a club-like atmosphere, members can form groups based on shared interests to engage in health-related activities.

Statement from Sumitomo Life's Official

According to Mio Shintani from Sumitomo Life's Brand Communication Department, "Sumitomo Life Vitality aims not only to prepare for risks but to help mitigate them, contributing to each customer's well-being. The renewal of 'Vitality部' seeks to provide a welcoming environment for members to enjoy health pursuits at their own pace while sharing valuable experiences. This initiative also allows us to hear genuine feedback from not only our policyholders but also those interested in Vitality, ensuring we remain attentive to our customers' needs as we evolve our services."

About Sumitomo Life Insurance

Founded in 1907, Sumitomo Life Insurance Company (Sumitomo Seimei Hoken) has consistently aimed to contribute to societal welfare through insurance, focusing on enhancing individual well-being. They strive to create a healthier society while sustaining its growth with a mission to support the well-being of each individual.

Head office: 1-4-35, Shiromi, Chuo Ward, Osaka, 540-8512, Japan.
Website: Sumitomo Life Homepage.

About E-Life Corporation

Since its inception, E-Life has excelled in interactive marketing that connects companies with consumers across varied industries. They emphasize the importance of nurturing communities rather than just creating them, engaging in dialogue and collaboration. With over 1,300 marketing support projects, they provide comprehensive strategic planning and operational support.

CEO: Seiichiro Fujiwara
Established: September 1999
Head office: 4-21-1, Sendagaya, Shibuya Ward, Tokyo, 151-0051, Japan.
Website: E-Life Homepage.

Integrated Digital Marketing Platform - 'eLife Community Suite'

This community platform, utilized by 'Vitality部', offers a comprehensive solution to foster interactive communication between businesses and consumers. Leveraging this service allows for efficient, versatile marketing initiatives.

For service inquiries, visit: Contact E-Life.