Kyodo News Digital Collaborates with Japan Travel to Launch New Promotion Support Services for Foreign Tourists
In an exciting move for inbound tourism in Japan, Kyodo News Digital, based in Minato, Tokyo, has teamed up with Japan Travel, headquartered in Chiyoda, Tokyo, to launch a groundbreaking promotion support service aimed at foreign tourists. This new initiative seeks to streamline the entire process of attracting visitors, from information dissemination to actual bookings, addressing the challenges faced by local governments and tourism businesses in promoting their destinations effectively.
In recent years, foreign tourists visiting Japan have shown a growing interest in not just the major urban centers, but also in experiencing the country's rich local cultures and authentic traditions. However, conveying the unique charms of provincial Japan to a global audience—and translating that information into actual visitor numbers—has been fraught with difficulties. From a traveler's perspective, relevant information is often scattered across various channels, resulting in cases where potential visitors simply gather knowledge without action. To effectively communicate regional attractions and inspire actual visits, a more cohesive system is needed.
To address this issue, Kyodo News Digital and Japan Travel will leverage their respective strengths: Kyodo News Digital excels in sourcing and presenting in-depth media about local cultures, news, and history, while Japan Travel possesses an extensive international network and a diverse team that can offer insiders' perspectives. By working together, they aim to convert knowledge about Japan's regional wonders into actionable travel plans that lead to real-life visits.
As part of this innovative service, Kyodo News Digital will feature special article advertisements on its English news platform, Japan Wire. These articles will comprehensively showcase the cultural, natural, and historical attractions of various regions. Simultaneously, qualified guides from Japan Travel will visit these regions to develop tailored travel itineraries from a traveler's standpoint. These itineraries will be published on a dedicated website equipped with a booking feature, and will also be made available to partner travel agencies across Western markets, establishing robust pathways for attracting visitors.
Furthermore, the itineraries will be promoted in multiple languages—English, French, German, and Italian—via Japan Travel's multilingual tourism website, making information accessible to a wider audience. To ensure seamless transitions from reading about travel plans to booking trips, Japan Wire will include user-friendly banners that can guide readers directly to detailed itinerary pages.
Combining their web resources, the two companies attract approximately 2.5 million monthly page views, positioning themselves as one of the most significant English-language information sites in Japan, enabling them to reach a broad audience effectively.
Through this partnership, Kyodo News Digital and Japan Travel are aiming to achieve several key objectives:
1. Enhancement of International Information Dissemination: By integrating Kyodo's robust global communication network with rich regional insights, this collaboration endeavors to robustly promote lesser-known Japanese attractions to the world.
2. Establishment of Strong Pathways for Visitor Attraction: Beyond merely providing information, the specialized expertise of Japan Travel in crafting travel plans and organizing booking processes will create a solid structure that connects readers' interests to actual visits and experiences.
3. Contribution to Sustainable Regional Development: By encouraging consumer activities among inbound tourists, this initiative aims to invigorate local economies and support the preservation of cultural heritage, promoting sustainable regional development through the 'power of travel.'
Japan Wire is the official English news site run by the Japan News Agency, boasting around 1 million monthly page views. The site focuses on delivering balanced and prompt coverage of significant news across politics, economy, diplomacy, security, social issues, sports, and more, presenting Japan's charm through various media formats including photographs and videos. Website
Japan Travel is one of Japan's largest inbound tourism websites, supporting 15 languages and containing over 50,000 articles. With approximately 1.5 million monthly page views, its main audience consists of those actively planning their trips to Japan or associated travel agents and MICE professionals. Website
Background and Purpose of the Collaboration
In recent years, foreign tourists visiting Japan have shown a growing interest in not just the major urban centers, but also in experiencing the country's rich local cultures and authentic traditions. However, conveying the unique charms of provincial Japan to a global audience—and translating that information into actual visitor numbers—has been fraught with difficulties. From a traveler's perspective, relevant information is often scattered across various channels, resulting in cases where potential visitors simply gather knowledge without action. To effectively communicate regional attractions and inspire actual visits, a more cohesive system is needed.
To address this issue, Kyodo News Digital and Japan Travel will leverage their respective strengths: Kyodo News Digital excels in sourcing and presenting in-depth media about local cultures, news, and history, while Japan Travel possesses an extensive international network and a diverse team that can offer insiders' perspectives. By working together, they aim to convert knowledge about Japan's regional wonders into actionable travel plans that lead to real-life visits.
Joint Promotion of Information Dissemination and Visitor Attraction Strategies
As part of this innovative service, Kyodo News Digital will feature special article advertisements on its English news platform, Japan Wire. These articles will comprehensively showcase the cultural, natural, and historical attractions of various regions. Simultaneously, qualified guides from Japan Travel will visit these regions to develop tailored travel itineraries from a traveler's standpoint. These itineraries will be published on a dedicated website equipped with a booking feature, and will also be made available to partner travel agencies across Western markets, establishing robust pathways for attracting visitors.
Furthermore, the itineraries will be promoted in multiple languages—English, French, German, and Italian—via Japan Travel's multilingual tourism website, making information accessible to a wider audience. To ensure seamless transitions from reading about travel plans to booking trips, Japan Wire will include user-friendly banners that can guide readers directly to detailed itinerary pages.
Combining their web resources, the two companies attract approximately 2.5 million monthly page views, positioning themselves as one of the most significant English-language information sites in Japan, enabling them to reach a broad audience effectively.
Vision for Future Development
Through this partnership, Kyodo News Digital and Japan Travel are aiming to achieve several key objectives:
1. Enhancement of International Information Dissemination: By integrating Kyodo's robust global communication network with rich regional insights, this collaboration endeavors to robustly promote lesser-known Japanese attractions to the world.
2. Establishment of Strong Pathways for Visitor Attraction: Beyond merely providing information, the specialized expertise of Japan Travel in crafting travel plans and organizing booking processes will create a solid structure that connects readers' interests to actual visits and experiences.
3. Contribution to Sustainable Regional Development: By encouraging consumer activities among inbound tourists, this initiative aims to invigorate local economies and support the preservation of cultural heritage, promoting sustainable regional development through the 'power of travel.'
Overview of Japan Wire
Japan Wire is the official English news site run by the Japan News Agency, boasting around 1 million monthly page views. The site focuses on delivering balanced and prompt coverage of significant news across politics, economy, diplomacy, security, social issues, sports, and more, presenting Japan's charm through various media formats including photographs and videos. Website
Overview of Japan Travel
Japan Travel is one of Japan's largest inbound tourism websites, supporting 15 languages and containing over 50,000 articles. With approximately 1.5 million monthly page views, its main audience consists of those actively planning their trips to Japan or associated travel agents and MICE professionals. Website
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