International Communications Leader INFINITE Acquires Greentarget UK for Expansion

INFINITE Acquires Greentarget UK

In a significant move to expand its international footprint, INFINITE, a prominent firm specializing in communications and reputation management, announced the acquisition of Greentarget UK (GT), a leading specialist in financial and professional services communications based in London. This strategic acquisition not only strengthens INFINITE's position in the UK but also builds on its recent purchase of New York’s Dukas Linden Public Relations, making it a formidable player in transatlantic communications.

Founded in 2006, Greentarget UK has carved out a niche in the intricate landscape of financial markets, providing expert services to a diverse clientele that spans asset management, banking, fintech, and other professional services. With a multilingual team that excels in advising clients navigating the complexities of the financial sector, Greentarget adds a wealth of expertise to INFINITE's already robust offerings.

The acquisition allows INFINITE to enhance its capacity to serve sophisticated clients across the UK, the US, and broader European markets. This move is set to transform INFINITE into a fully integrated agency capable of providing comprehensive communication solutions tailored for the asset and wealth management sectors.

Jeff Watt, the Managing Director of Greentarget, will join INFINITE's management team, taking charge of its European operations. Watt expressed excitement about the merger, commenting, "Joining forces with INFINITE presents our team with the opportunity to harness our extensive experience as part of an ambitious international platform. This will not only amplify our capabilities but also open up broader opportunities for our clients and colleagues."

Jamie Diaferia, Founder and CEO of INFINITE, noted, "Greentarget's expertise and strong company culture make them an ideal fit for our firm. This acquisition, coupled with our recent purchase of Dukas Linden Public Relations, has allowed us to effectively double our workforce in key cities like London and New York, solidifying our status as a leading communications firm in the financial services sector."

The fusion of INFINITE and Greentarget will create a combined team of over 120 professionals spread across major cities, including London, New York, San Francisco, and more. This enhanced team will support a wide range of services, from media relations and crisis communication to digital marketing and social media strategies, specifically designed for clients in the global financial arena.

This acquisition comes closely on the heels of the investment by ParkSouth Ventures, highlighting the rapid and strategic growth plan that INFINITE has embarked upon. The firm aims to broaden its service capabilities while entering new markets with a focus on delivering unparalleled service to its clients. With a commitment to building strong, client-centered solutions, INFINITE is poised to capitalize on the increasing demand for integrated communications strategies in a fast-evolving financial landscape.

As a leading communications provider recognized for its innovative approaches, INFINITE is set to continue its trajectory of growth. With Greentarget UK's expertise in financial communications now part of its portfolio, the combined entity is well-positioned to tackle the demands of global finance and professional services organizations. As clients increasingly seek cohesive cross-border communication strategies, the collaboration between these firms signals a new chapter of opportunities and growth.

For more information about INFINITE and its services, visit www.infiniteglobal.com.

About INFINITE

INFINITE is an award-winning communications agency providing strategic reputation management services across various sectors. With a team of seasoned media professionals, INFINITE specializes in crisis management, media relations, and digital content solutions, delivering customized strategies that resonate with audiences globally.

About Greentarget UK

Greentarget is an award-winning communications agency recognized for its expertise in B2B financial and professional services communications. The firm's multilingual professionals cater to clients across diverse markets, helping them navigate regulatory landscapes and technological advancements.