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Unveiling the 2025 Living Satisfaction and Desired City Rankings in Kagawa

Recently, Daitokentaku Co., Ltd., headquartered in Minato-ku, Tokyo, made headlines with the announcement of its comprehensive satisfaction surveys. This year's evaluations focused on the living experiences and preferred locations within Kagawa Prefecture. The reports feature two main rankings: the "2025 Living Satisfaction Ranking" and the "2025 Desired City Ranking."

Top Cities for Living Satisfaction (2025)

The annual survey has once again identified the leading cities in Kagawa, showcasing an impressive consistency in rankings:

1. Utatsu Town (Ayauta District)
2. Takamatsu City
3. Miki Town (Kida District)

Utatsu Town has maintained its position as the top choice for the second consecutive year. Despite being the smallest town in Kagawa, its charm lies in developing tourist and commercial facilities alongside modern residential buildings. The town earns high marks for convenience in daily living, quality transportation options, effective administration services, and a vibrant atmosphere. These factors contributed to its top-ranking position.

It's noteworthy that Konpira Town (Nakatado District), known for its proximity to the famous Kotohira Shrine, has climbed to the fifth position from seventh last year. Praised for its serene environment and natural beauty, Konpira Town receives top scores for safety and friendliness, indicating its growing appeal as a residential area.

Desired City Rankings (2025)

In the desired city category, Takamatsu City continues to reign supreme, achieving the top rank for six consecutive years. The complete rankings are as follows:

1. Takamatsu City
2. Tokyo 23 Wards
3. Kobe City

Following closely, cities like Osaka, Matsuyama, and Okayama City are also tied for the fourth spot. An interesting statistic from the survey reveals that 79.1% of respondents expressed satisfaction in their current living situation, with a significant number indicating a desire to remain in their existing cities, reflecting a trend of contentment among Kagawa residents.

Methodology and Participation

The survey was carried out by Macro Mill, utilizing internet methods for distributing and collecting responses. A total of 6,608 residents aged 20 and over were surveyed over five years (2021-2025), ensuring a diverse representation in terms of gender and marital status. During the survey periods, various data points were collected, including living satisfaction levels, desired city preferences, and demographic details.

The collected responses are essential in showcasing not only the residential choices but also the changing perceptions of Kagawa's livability. The findings are crucial for local policymakers and businesses aiming to improve living conditions and attract new residents.

These results contribute to a better understanding of what residents value in their communities and provide insights that are vital for the development and enhancement of urban environments in Kagawa Prefecture.

For more information, you can explore their detailed reports and findings here or follow updates from the Daitokentaku corporate site here.