#Japan #Tokyo #Snowflake #Data Sharing #Healthcare Consortium

Accelerating Medical Data Sharing with Snowflake

On April 7, 2026, Snowflake Inc., headquartered in Chuo-ku, Tokyo, announced its role as a technology provider for the newly established Healthcare Ad Network Promotion Consortium. This consortium is comprised of a collaboration between medical media, pharmaceutical companies, and AI technology firms, all working to enhance the flow of medical information securely and transparently through Snowflake’s data clean room technology.

The Portrait of Transparency in Medical Data

With the rapid advancement of digital transformation (DX) in healthcare, including AI utilization, accessing information has become more efficient. However, challenges regarding transparency and neutrality have surfaced within traditional information delivery systems. Research conducted by the consortium revealed that nearly 70% of healthcare professionals desire neutral information sharing, highlighting critical areas needing attention:

• - Ensuring neutrality and trust in the information provided
• - Closing gaps between clinical needs and the methods for information delivery
• - Enhancing transparency in effectiveness measurements and designing appropriate incentives

Pharmaceutical companies, facing difficulties in gauging whether information reaches its intended audience, struggle from a lack of transparency in measuring effectiveness. Simultaneously, patients seek reliable medical information without conflicts of interest.

How Snowflake Delivers Safe and Verifiable Data Collaboration

The consortium aims to build a modern networked advertising model that bridges multiple healthcare media platforms ethically and transparently. Snowflake is providing its clean room technology as the central technological infrastructure to achieve the following:

• - Balanced privacy and transparency: By allowing organizations to collaborate and analyze without disclosing raw data, Snowflake provides an environment that prioritizes security. Data access and processing are recorded in an auditable manner, reinforcing governance.

• - Data infrastructure focused on AI utilization: Leveraging data for optimization of distribution, effectiveness validation, and improved transparency can all be encompassed within this operational foundation.

• - Secure cross-media analysis: The platform facilitates analysis and insight extraction across various media channels while ensuring compliance.

• - Foundations for transparent effectiveness validation: By facilitating objective effectiveness measurement based on data, the clean room supports enhanced explainability.

Consortium Initiatives and the Future of Medical Data Distribution

The Healthcare Ad Network Promotion Consortium plans to initiate network distribution across various doctor-oriented media in early 2026. Future efforts to be undertaken include:

• - Collaboration with physicians and academia to introduce evaluation metrics
• - Establishment of third-party evaluation and certification systems for advertisements
• - Implementation of performance indicators and case study validations using digital methods
• - Training within the industry on information ethics and related fields.

The introduction of objective evaluation metrics in collaboration with healthcare professionals and independent third-party advertisement assessments will be achievable through Snowflake's safe and auditable data-sharing environment. By facilitating a secure platform for data collaboration, Snowflake aims to create an ecosystem where healthcare professionals have easier access to neutral information, pharmaceutical companies can ethically and productively deliver information, and medical media can enhance value while ensuring transparency and reliability.

About Snowflake

Snowflake is designed as a platform for the AI era, aiding enterprises in realizing faster innovation and extracting greater value from their data. Over 13,300 customers, including some of the world’s largest companies, utilize Snowflake’s AI Data Cloud to harness, build, and share their data, applications, and AI. With Snowflake, data and AI become transformative forces for everyone. To learn more, visit snowflake.com/ja/ (NYSE: SNOW).

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