#USA #Keypoint Intelligence #Fairfield, NJ #DataMaster Online #European Acquisitions

Keypoint Intelligence to Acquire DataMaster Online

Keypoint Intelligence, a leading provider of independent test data and market research, has made a significant move in expanding its influence in the European market. The company announced today that it has finalized an agreement to acquire DataMaster Online (DMO), a prominent benchmarking service for the print industry. This strategic acquisition is poised to enhance Keypoint's presence across Europe while accelerating the growth of DMO under a more global umbrella.

Established as a trusted resource for print industry stakeholders, DMO has earned commendations for its thorough comparative assessments and deep market insights, particularly in France. Anthony Sci, the CEO of Keypoint Intelligence, expressed his excitement about the acquisition, stating, "DMO has established a strong reputation in France for its comparative evaluations and market knowledge. This acquisition reinforces our presence in Europe and allows us to offer more to the distribution community in the region, including increased access to data, a deeper local perspective, and enhanced channel support."

Paul-Jacques Moreau, owner of DataMaster, echoed this sentiment, noting that joining forces with Keypoint Intelligence is a pivotal step for DMO. He stated, "Being part of a larger organization will help us expand our reach and continue developing our services for our subscribers and partners."

The acquisition not only solidifies Keypoint's standing in Europe but also enhances the benefits available to DMO's existing customers. The two companies plan to collaborate closely to broaden coverage and facilitate access to vital information for manufacturers, distributors, and partners throughout Europe. Keypoint Intelligence aims to leverage its global scale to provide more comprehensive research, testing services, and market knowledge to the DMO clientele.

Cyrus Nikou, founder and managing partner of Atar Capital, Keypoint's ongoing investor, commented on the significance of the acquisition: "This merger combines DMO’s recognized European benchmarking expertise with Keypoint’s global scale, providing distributors across Europe with wider access to research, testing, and market insights."

As part of this transition, DMO will continue to serve its clients without interruption. Both organizations are committed to maintaining the high standards that their customers expect. The specific financial details of the acquisition have not been disclosed as of now, but its impact is anticipated to be significant for both parties involved.

About Keypoint Intelligence

For over six decades, Keypoint Intelligence has been a trusted partner for the digital imaging sector, providing independent, empirical testing, laboratory data, and comprehensive market research that drives the success of products and sales. With decades of analytical expertise, Keypoint Intelligence has established itself as the industry's most reliable source for unbiased information, analysis, and awards.

This acquisition aligns with Keypoint's strategic vision to enhance its service offerings and deepen its engagement with the European market, positioning itself as a leader in providing valuable insights and support to the distributor community across the continent.