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Srishti Gupta's New Role at IAB Tech Lab

Integral Ad Science (IAS), a prominent player in media measurement and optimization, recently announced a significant leadership appointment. Srishti Gupta, who serves as the Chief Product Officer (CPO) at IAS, has been inducted into the Board of Directors of the IAB Tech Lab, effective March 12, 2025. This move is seen as a vital step in aligning with IAS's commitment to fostering trust and transparency in the digital advertising sector.

A Vision for the Future of Digital Advertising

Srishti Gupta expressed enthusiasm for her new role, stating, "I look forward to serving alongside the esteemed Board of Directors at the Tech Lab to develop standards, initiatives, and products that will empower a thriving digital media and advertising industry." Her focus will be on enhancing transparent practices within the industry while protecting advertisers’ investments. Gupta emphasizes the importance of formulating innovative frameworks to guarantee safe and accountable interactions throughout the advertising supply chain, thus bolstering brand performance.

Gupta joined IAS in September 2024. She is responsible for steering the company’s product strategy, managing product development, and executing go-to-market initiatives. With her leadership, IAS aims to create customer-centric solutions that leverage extensive data to improve ad effectiveness and business results. Gupta’s expertise and direction will play an essential role in empowering IAS to optimize its offerings for advertisers.

Industry Insights and Collaborations

Anthony Katsur, the CEO of IAB Tech Lab, welcomed Gupta to the board, highlighting her vast experience in product management and her collaborative spirit. He stated, "Srishti brings deep product expertise, making her a valuable addition to our Board. As the industry faces an increasingly complex landscape, it is crucial to collaborate on effective solutions. We are pleased to have IAS’s perspective represented and are eager to see Srishti's contributions shape standards that foster a more efficient digital ecosystem."

Before her tenure at IAS, Gupta honed her skills at Rokt, where she also held the title of Chief Product Officer, as well as at Amazon, where she was the Director of Ads Measurement. These experiences have ingrained in her a deep understanding of the intricacies of digital advertising and measurement, positioning her perfectly to influence positive changes within the IAB Tech Lab.

About Integral Ad Science

Integral Ad Science aims to set the industry standard for trust and transparency in digital media. Their comprehensive platform aids advertisers, publishers, and media platforms by delivering actionable data that ensures advertisements reach real people in safe environments. The company's tools are designed to enhance the return on investment for advertisers and maximize yield for publishers.

About IAB Tech Lab

Founded in 2014, the IAB Tech Lab is a notable non-profit consortium dedicated to developing vital technological standards that support the growth and integrity of the digital media ecosystem. This initiative includes collaborations with digital publishers, ad technology companies, agencies, and marketers, focusing on tackling challenges such as brand safety, ad fraud, and consumer privacy. The Tech Lab’s efforts are designed to enhance the overall experiences and effectiveness of programmatic advertising.

With Gupta's expertise on board, IAB Tech Lab is poised to make significant strides in achieving its mission, ensuring that the digital advertising landscape becomes more reliable and efficient for all stakeholders involved.