#United States #Kunes Auto #Wisconsin RV World #RV industry #DeForest

Kunes Auto & RV Group Expands Its Presence in Wisconsin's RV Market

Kunes Auto & RV Group recently took a significant step in enhancing its footprint within Wisconsin's recreational vehicle (RV) market through the acquisition of Wisconsin RV World, a historic dealership located in DeForest. This strategic move not only strengthens Kunes' position but also honors the rich legacy of the dealership, which has been family-owned and operated since its inception in 1945.

The acquisition, expected to finalize on December 1, 2024, marks a milestone for Kunes, which is keen to merge the existing Kunes RV of Madison with Wisconsin RV World. Post-acquisition, the dealership will operate under the new banner of Kunes Wisconsin RV World. By consolidating their operations, Kunes aims to leverage both locations' strengths, particularly enhancing their service offerings in the greater Madison area.

Commitment to Legacy and Community

Ron Baker, the Chief Operating Officer of Kunes Auto & RV Group’s RV Division, expressed his excitement regarding this merger, stating, "We are honored to continue the legacy that Wisconsin RV World has built over eight decades of family ownership. Their commitment to customer service and family values perfectly aligns with our mission and the initiatives we've launched to enhance the RV ownership experience."

Maintaining a strong connection to the community is paramount for Kunes. In line with this philosophy, all current employees of Wisconsin RV World will be retained, ensuring that they provide continuity of service to existing customers while seamlessly integrating Kunes' innovative and customer-centric programs. This creates a bridge between long-established trust and modern RV services, reinforcing customer confidence in the transition.

Innovative Services and Programs

Kunes Auto & RV Group is renowned not only for its significant market share—generating 24% of all RV sales in Wisconsin—but also for its dedication to enhancing customers' RV ownership experiences. Through this acquisition, Kunes intends to implement various comprehensive RV programs at the DeForest location, including the highly anticipated Camp Critical Program. This initiative focuses on providing innovative services such as “No Drop” Express RV Service, proactive warranty repairs, and user-friendly QR code systems for RV operation guidance.

This dedication to customer service is part of Kunes' broader commitment to modernizing the RV ownership experience, ensuring that enthusiasts have access to the latest technologies and quality support.

About Kunes Auto & RV Group

Founded in 1996 in Delavan, Wisconsin, Kunes Auto Group has expanded dramatically, boasting over 40 locations across the Midwest. As the leading RV group in the state, it places a high value on community and employee welfare—donating 10% of its annual net profits to local charities and regularly earning accolades as one of Automotive News' Best Dealerships to Work For. Kunes' dedication is not merely acknowledged through awards but reflected in its inclusive corporate culture and support of the local economy.

Kunes Auto & RV Group remains committed to preserving a legacy of excellence, evolving with the RV market while prioritizing its community roots. For additional information about Kunes RV Group or to locate a nearby dealership, visit KunesRV.com.