KeyBank Reinvents Business Banking with Advice-Driven Approach for Small Enterprises

KeyBank's Initiative for Small Businesses

In celebration of Small Business Month, KeyBank has raised the bar in business banking with its innovative Certified Cash Flow Advisor Program. This new approach places a strong emphasis on personalized conversations and actionable advice, transforming the way small to medium-sized businesses interact with their banking services.

Since its inception, the program has already facilitated more than 147,800 conversations with business owners, allowing for deeper insights into their financial operations and challenges. By shifting focus from generic solutions to individual needs, KeyBank aims to empower entrepreneurs to optimize their cash flow and enhance profitability.

KeyBank initiated a comprehensive plan in 2024 to standardize the expertise across its branches. Advisors now engage business owners through structured discussions termed "Key Conversations," which concentrate on cash flow dynamics and how financial processes can align with owners' objectives. This tailored advisory approach recognizes that each business has its unique circumstances, requiring customized strategies to help navigate the complexities of financial management.

Mike Walters, President of Business Banking at KeyBank, asserts that this initiative is designed to relieve the burden on business owners, freeing them to focus on what they do best. "Business owners are experts at what they do—but they're often stretched thin trying to do everything. Our role is to help them maximize their financial potential so they can grow and thrive," Walters explains.

The Certified Cash Flow Advisors are equipped to assist clients with various aspects of financial operations, including invoicing, receivables, fraud protection, and liquidity management. Armed with insights gleaned from these discussions, advisors are positioned to provide strategic guidance that addresses operational pain points and promotes efficiency.

In addition to advisory services, KeyBank's business clients benefit from modern digital banking tools that allow for greater visibility into incoming and outgoing cash flows. Features such as tailored lending options, merchant services that streamline payment collections, and integrated payroll services further support business growth and efficiency. As a result, these offerings go beyond mere transactions; they become part of a broader strategic framework that aids business owners in making informed decisions that positively impact their operations.

KeyBank's commitment to fostering strong, advisory relationships has been recognized by financial industry experts, as evidenced by the five 2026 Best Bank Awards received from Coalition Greenwich for their exceptional support of small business clients. These accolades emphasize the importance of trust-based relationships in facilitating growth within small businesses.

In a financial environment that's becoming increasingly complex, KeyBank's innovative approach aims to redefine business banking, positioning itself as a trusted partner for small business owners eager to adapt and succeed. To learn more about KeyBank's offerings for small enterprises, visit KeyBank's Small Business page.

About KeyCorp

KeyCorp's history spans over two centuries and is headquartered in Cleveland, Ohio. As one of the largest bank-based financial services institutions in the United States, KeyCorp manages approximately $189 billion in assets as of March 31, 2026. Through KeyBank National Association, the company provides lending, deposit, and investment services across 15 states, operating around 950 branches and 1,100 ATMs. KeyCorp also encompasses sophisticated products and services for corporate clients, including investment banking, mergers, and advisory services. For more information, visit www.key.com. Comment: KeyBank is a Member FDIC, and all credit offerings are subject to approval and terms.