Tourism as the Ultimate Peace Industry in Bridging Divides Worldwide

Bridging Divides Through Tourism: A Vision for Global Peace

In today's world, rising tensions surrounding borders are an ever-pressing concern, particularly in regions with historical ties, such as Taiwan and Japan. At Velodash Japan, we firmly believe that the experiences of meeting face-to-face and sharing moments across cultural and physical distances can serve as a powerful barrier against division. This belief drives our mission to harness the potential of tourism, transforming it from mere leisure into a robust 'peace industry' that promotes mutual understanding and respect for diverse cultures.

The Role of Tourism in Fostering Connection

Looking ahead to 2025, we anticipate that tourist arrivals from Taiwan to Japan may reach an astounding 8.57 million. Direct flights from Taiwan to nearly 40 airports across Japan have made this an exciting reality, paving the way for enriching exchanges between cultures. Tourists from Taiwan, often recognized as innovators in travel, are eager to discover the profound beauty and diversity of Japan, moving beyond mere city experiences to engage deeply with local communities.

Interactions among visitors and locals frequently transcend language barriers, leading to rich stories and connections. Consider a Taiwanese cyclist who stops in a rural area, communicating with locals through gestures and shared enthusiasm for the landscape. Similarly, Taiwanese influencers experience traditional craftsmanship first-hand, bridging cultural gaps without the need for words. These instances of unspoken connection create a fabric of friendship and understanding between Taiwan, Japan, and the world, reinforcing bonds and nurturing alliances.

Taiwan's Influence as a Gateway to a Global Network

Taiwan is poised as a pivotal leader within the global Chinese-speaking community, with an estimated population of 50 to 60 million outside mainland China. The influence and reach of Taiwanese travelers and their insights promote tourism opportunities that resonate far beyond borders. Information about attractions disseminated to travelers in Taiwan can circulate rapidly through their networks, paving the way for Japanese culture to be introduced to various corners of the globe.

Despite Taiwan's small geographical size, its impact on tourism is significant and remarkable. We at Velodash Japan are committed to leveraging Taiwan's influence to share Japan's charm with a wider audience, ultimately cultivating a spirit of peace and cooperation.

Two Engines Driving Our Commitment to Peace

To solidify this 'route to peace,' Velodash Japan is currently engaged in two essential initiatives alongside local governments and businesses:
1. Inbound Tourism Promotion (Focused on Taiwan and Western Chinese-Speaking Regions): We are dedicated to sharing local stories and experiences from Japan with international audiences. Our approach goes beyond mere visitor numbers; we aim to cultivate a lasting connection with regions, thereby supporting sustainable growth.

2. Bilateral Business Support between Japan and Taiwan: By assisting Japanese enterprises in accessing the Taiwanese market and vice versa, we believe that stronger economic ties underpin stability and mutual understanding among communities. Additionally, we extend our support to domestic businesses by utilizing our promotional expertise in generating inbound tourism.

Moving Forward with a Vision

As the representative of Velodash Japan, Taiki Sekiguchi, states, "Our journey began with expanding the Taiwanese cycling app Velodash into Japan. This experience has grown into broader roles in tourism promotion and mutual support."

At the upcoming Osaka-Kansai World Expo, we are reminded of tourism's power to connect and promote peace. Last year, we shared a dream of creating a 'door to teleport to Japan,' and now, in 2026, we envision that this door will lead to 'warm bonds between people.' We are steadfast in our belief that our efforts will pave the way for a closer, more peaceful world—connecting Japan, Taiwan, and beyond.

The 'April Dream' initiative by PR TIMES serves as a platform for companies to express the aspirations they intend to fulfill, beginning on April 1st. We are committed to realizing our dreams for a harmonious and united future.

Examples of Our Initiatives

- New Niigata Prefecture, Murakami City, cultural experiences event (February 2026 in Taipei): Co-organized with the Senami Onsen Ryokan Union.
- Management of official SNS for five municipalities in Miyagi Prefecture targeting Taiwan (2025): In collaboration with JTB Communication Design.
- Overseas dissemination and SNS management seminar (February 2026): Targeting five municipalities in Miyagi and local businesses.
- Influencer promotions for local dining and accommodation experiences aimed at the Taiwanese and Western Chinese-speaking communities.