Introducing the New B.A Basic Set: Unveiling Beauty Innovations from POLA

Discover the B.A Basic Set by POLA

POLA, a renowned name in skincare, is excited to announce the launch of its newest innovation, the B.A Basic Set, arriving on January 1, 2026. This set is an excellent opportunity to experience the pinnacle of POLA's skincare technology, specially crafted to deliver a revitalizing and firming effect across all skin areas.

About the Brand

Since its inception in 1985, POLA's premium line, B.A, has been dedicated to extensive research on skin firmness. The brand’s seventh generation, unveiled on September 1, 2025, is centered around the philosophy that “Time does not exist. Beauty can be renewed.” With this vision, the B.A Basic Set aims to empower individuals to embrace their timeless beauty while providing key products that promote a rejuvenated and resilient skin texture.

Product Features

The B.A Basic Set, which retails for ￥8,800 (tax included), is a perfect starter kit that delivers an all-in-one experience with four essential products:

- B.A Cleansing Cream
- B.A Wash
- B.A Lotion
- B.A Milk

These carefully formulated products work in harmony to cleanse and revitalize the skin. The Cleansing Cream and Wash target and remove aged corneodesmosomes, which contribute to dull skin over time. By using these products, users can expect to achieve a hydrated, translucent radiance with enhanced skin firmness.

Skincare Benefits

1. Cleansing Cream: This product deeply cleanses while maintaining moisture levels, ensuring that skin feels fresh and revitalized. Its formula is designed to wash away impurities, allowing for effective renewal.
2. B.A Wash: This face wash gently exfoliates and invigorates the skin while targeting old and dehydrated skin layers. Without stripping essential moisture, it ensures a clean canvas for the subsequent skincare steps.
3. B.A Lotion: Provides intense hydration, aiming to firm and tone the skin for a more youthful appearance. Effective in boosting skin elasticity, this lotion prepares the skin to optimize the effects of the following products.
4. B.A Milk: This lightweight formula adds a layer of softness and glow, while promoting flexibility and transparency in your skin's texture. Users can achieve a fresh, radiant finish with continued use.

All four products incorporate a delightful floral woody accord fragrance, designed to engage your senses and elevate the skincare routine into a luxurious experience.

Where to Buy

You can purchase the B.A Basic Set at over 2,500 locations across the country, including POLA Beauty Directors, Pola The Beauty cosmetic and esthetic shops, flagship store Pola Ginza, and various department store counters. Additionally, the set will be available on the official POLA online store at Pola Online Store.

Future Expansion

The B.A Basic Set is also set to extend its reach internationally, with plans for Taiwan, Indonesia, and duty-free locations in China.

Each product in this set has undergone allergy testing to ensure safety, although it does not guarantee that all individuals will experience an allergy-free outcome.

This new offering from POLA exemplifies the brand's ongoing commitment to skincare excellence, empowering users to rediscover their beauty time and again with effective, luxurious formulations.