J. Lohr Vineyards & Wines Revamps Packaging for Famous Cabernet Sauvignon

J. Lohr Vineyards & Wines Introduces a New Look for a Classic

J. Lohr Vineyards & Wines has unveiled an exciting transformation for its flagship product, the J. Lohr Estates Seven Oaks Cabernet Sauvignon. This product has established itself as the best-selling Cabernet in the Paso Robles region, and the recent redesign aims to elevate its already iconic status.

A Refreshing Take on a Classic

The newly released 2023 vintage of Seven Oaks presents a striking new label that maintains the wine's recognized presence on shelves while drawing attention to its Paso Robles heritage. This packaging evolution signals the brand's commitment to excellence in the premium Cabernet market, ensuring that it stands out in retail environments and restaurant menus nationwide.

Jerry Lohr, the founder of J. Lohr Vineyards, began cultivating Cabernet varietals in Paso Robles during the 1980s. His influence has been fundamental in shaping the reputation of the region within the wine industry. Under the family’s leadership, they have contributed significantly to local wine organizations, including the Paso Robles Wine Country Alliance and Paso Robles CAB Collective, and were instrumental in delineating the area's unique sub-appellations.

Launched in 1987, the inaugural Seven Oaks bottling quickly became a staple alongside the Winery’s renowned Riverstone Chardonnay. The wine is celebrated for its balance of luscious cherry, plum, and berry notes complemented by soft tannins and subtle hints of vanilla and oak, cultivated through careful barrel aging. This harmony of flavors solidifies Seven Oaks’ position as America’s favorite Cabernet from Paso Robles.

Commitment to Quality

Steve Lohr, the current president and CEO of the winery, emphasizes the rigorous quality standards adhered to in the production of Seven Oaks. “We never take shortcuts with Seven Oaks,” he asserts. “From select fruit grown on our family-owned, Certified California Sustainable vineyards to authentically aging the wine for twelve months in oak cooperage, we take ownership of every step of the winegrowing process — from soil to cellar to bottle.”

The new label features a deep maroon background that elegantly frames the large, gold-accented text prominently displaying “Paso Robles.” This visual revamp underscores the wine's prestigious qualities, reflecting consumer preferences that have positioned the Paso Robles region as the top non-state appellation for Cabernet Sauvignon in both volume and revenue.

The back of the bottle guarantees its authenticity, declaring it a true oak-barrel-aged Cabernet while the California Sustainable seal showcases the Lohr family’s commitment to responsible and conscientious winegrowing.

Steve adds, “With this package evolution for our best-selling wine, we look to further highlight Seven Oaks’ Paso Robles pedigree for our valued distributors, retailers, restaurateurs, and fans.”

Availability

J. Lohr Estates Seven Oaks Cabernet Sauvignon is widely distributed across the United States and internationally, available in various sizes, including the standard 750ml bottles, and larger formats like 3L and 1.5L. Additionally, the wine is also offered on-premise in reusable stainless-steel kegs, which significantly reduce packaging waste and minimize the carbon footprint associated with single-use bottles.

For wine enthusiasts and newcomers alike, more information regarding Seven Oaks’ label evolution history can be found at jlohr.com/sevenoaks.

About J. Lohr Vineyards & Wines

J. Lohr Vineyards & Wines has been an influential player in the wine industry for over fifty years, founded by Jerry Lohr. It remains a family-operated establishment today, cultivating over 4,000 acres of Certified California Sustainable vineyards located in the notable Monterey County’s Arroyo Seco and Santa Lucia Highlands, among others. With a diverse array of styles that showcase their estate fruit, J. Lohr crafts a broad range of esteemed wines that have garnered international recognition.

The legacy of J. Lohr continues through its commitment to quality, sustainability, and being a cornerstone of the Paso Robles wine community.

*NIQ U.S. xAOC 52 weeks $ PE 12/27/25