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The New Collection by Longchamp: Le Smart

Longchamp, the iconic French luxury brand founded in 1948 by Jean Cassegrain, has announced an exciting new collection set to launch on January 6, 2026. Named Le Smart, this collection draws inspiration from the bustling life of the modern Parisian woman, providing her with the ultimate companion for her daily adventures.

As the contemporary Parisienne steps into her day, she carries with her essentials that reflect both function and style: a laptop to keep her linked to the world, a planner filled with notes, piles of project documents, and a novel to indulge her imagination during moments of downtime. The scenic hustle of Paris imbues the leather of Longchamp's creations, echoing the vibrant energy of this city. Le Smart turns into a reliable ally for daily endeavors, epitomizing a beautiful blend of functional aesthetics that transcend seasons, trends, and time.

Featuring two types of tote bags—shopping and shoulder bags—crafted from supple, high-quality calfskin leather, Le Smart is designed with a precise silhouette that accommodates items up to A4 size (297mm x 210mm). The designs are further accentuated with a delicate touch of Le Roseau's bamboo-inspired elements in a soft gold tone, combining minimalistic elegance with functionality. Adjustable leather straps offer versatility, allowing a relaxed style when loose or a more sophisticated look when tightened, showcasing the Maison's commitment to detail.

Color palettes in the collection evoke Parisian mornings, presenting deep mocha reminiscent of a rich café, slate inspired by the whimsical Parisian skies, and vegetal tones that reflect the Maison’s exceptional craftsmanship.

In addition to Le Smart, the new collection includes several noteworthy models:

The Épure: This new shoulder bag from the Le Pliage® collection, transformed through signature leather, is perfect for those who appreciate timeless elegance. Dimensions: H24 x W30 x D14 cm, Price: ¥96,800. Available colors: Brown, Slate, Turtle Dove.

Le Roseau Sleek: An addition to the line with a fresh color (Cachou), identified by its smooth leather and a bamboo toggle that adds a touch of charm. Dimensions: H30 x W26 x D13 cm (Hobo bag M), Price: ¥139,700, only available at flagship and online stores.

* Le Foulonné: Celebrating the art of drum-tanning that enhances the softness and natural grain of leather. The newly introduced colors (Coffee, Cream, Amber) elevate this iconic collection. Dimensions: H34 x W36 x D11.5 cm (Extra Large tote), Price: ¥159,500; Cream color available exclusively at online and flagship stores.

These new offerings embody the Maison's dedication to exquisite craftsmanship and its heritage of savoir-faire passed down through generations. Designed for the modern Parisienne, these bags not only deliver on quality but are also abundant in functional beauty, serving as perfect companions as they navigate their daily lives.

Launch Details

Availability: The Le Smart collection will be available globally, commencing with the official online store and select retail locations in Japan: Longchamp La Maison Omotesando and Longchamp La Maison Ginza, expanding to boutiques nationwide.

Longchamp's Commitment to Sustainability: The brand continues to uphold its commitment to sustainable practices, ensuring that timeless quality meets contemporary needs. This commitment is evident from their iconic bags like Le Pliage®, evolving into environmentally conscious products since 2019.

Longchamp remains more than just a luxury brand; it's a symbol of the joy of living, with its offerings resonating with the elegance and spirit of the modern Parisian woman.

For further inquiries, please contact Longchamp Japan at 0120-150-116 or visit their official website and social media platforms for the latest updates.