#USA #Los Angeles #BUILD #BURN method #Maria Chase

BURN Introduces BUILD: A Game-Changer in Strength Training

On May 1, 2026, BURN proudly announced the debut of BUILD, a cutting-edge strength training program ingeniously developed by the renowned Maria Chase. This new approach seamlessly integrates progressive heavy lifting with low infrared heat and medical-grade LED|NIR red light therapy, creating a unique training experience that champions both performance and recovery. Known for its results-driven environment and extensive celebrity clientele, BURN Studio in Los Angeles has once again positioned itself at the forefront of fitness innovation.

What Makes BUILD Stand Out

BUILD is not just another fitness trend; it is the first of its kind to harmoniously blend intense strength training with essential recovery modalities within a single session. By using low infrared heat and LED|NIR red light during workouts, this innovative approach capitalizes on the benefits associated with these therapies, including enhanced cellular recovery, reduced inflammation, and improved overall performance. This allows participants to engage in strength training while simultaneously reaping recovery benefits, streamlining their fitness efforts for maximum efficacy and longevity.

According to Maria Chase, the founder of BURN, "BUILD creates an entirely new category in heavy lifting for hypertrophy. Strength training is finally recognized as essential to longevity and metabolic health." This statement encapsulates the core philosophy of BUILD, which prioritizes long-term well-being and optimal body function through structured strength training.

The Mechanics of BUILD

Hosting its innovative sessions at the Studio City location, BUILD features a dedicated all-matte black heavy lifting studio. The classes are designed for a semi-private atmosphere, striking a balance between personalized attention and the energy of group workouts. Each session is a focused 45-minute experience that operates under the principles of a traditional heavy push/pull/legs split, specifically aimed at fostering targeted muscle growth.

With a weight range of 10 to 95 pounds, BUILD encourages participants to shift away from superficial weight training to genuinely challenging their strength limits. The protocols apply intentional sequential training that ensures adequate recovery while maintaining rigorous performance standards. Featured trainer Shaya Charvet plays an essential role in constructing the program by collaborating with a cohort of professional athletes to develop a truly effective workout plan.

"Each session focuses on specific muscle groups with intentional tempo, volume, rest, and progressive overload," Charvet explains. The session aims for peak performance, maximizing output in an optimal timeframe and employing recovery methods that aid in real-time muscle restoration.

Targeting All Age Groups

BUILD is structured to normalize and encourage heavier lifting across all age spectrums. With the mantra, "Weights are the fountain of youth," Maria Chase emphasizes the importance of weight training for maintaining muscle mass, which is critical to bone density, metabolic health, and overall longevity. With this mindset, both men and women are encouraged to prioritize muscle building, shifting the focus away from mere fat loss strategies.

The program is particularly appealing to demographics often marginalized in the fitness arena, notably women seeking advanced lifting techniques without the intimidation often associated with bodybuilding culture. Each class starts at a competitive price point of $50, providing a premium experience that encompasses both strength training components and recovery modalities.

Conclusion

As BURN continues to trailblaze in the fitness industry with BUILD, this revolutionary concept is set to redefine the standards for strength training. Fusing progression and recovery, BUILD ensures participants can achieve their fitness goals while fortifying their health and well-being. To secure your place in this innovative class at BUILD Studio City, download the BURN app or visit www.BUILD-LA.com today. Experience the future of strength training that prioritizes longevity and impressive performance!

About BURN

Founded by Maria Chase, BURN prides itself on being a results-driven infrared fitness studio. Combining strategic weighted exercises with state-of-the-art recovery technology, sessions are designed to enhance muscular conditioning and promote detoxification—all in a welcoming, energetic environment.

With multiple locations in Los Angeles, including Brentwood and West Hollywood, BURN is on the brink of further expansion, promising more innovative offerings for fitness enthusiasts.