#Japan #Tokyo #JR-Cross #Suica #JRE POINT

JR-Cross 5th Anniversary Campaign

JR-Cross, a prominent subsidiary of East Japan Railway Company, is gearing up to celebrate its fifth anniversary this July. Established on April 1, 2021, following the merger of four companies, JR-Cross has become an integral part of the transportation and retail landscape in Japan. To mark this significant milestone, the company will host a month-long anniversary campaign, starting from July 1 to July 31, 2026.

Campaign Overview

This special campaign aims to show appreciation to its customers, offering exclusive perks to those who participate. By registering a Suica card and making purchases at designated outlets, customers can enjoy 10 times the JRE POINTs on all transactions every Friday throughout July. Furthermore, they will also have the opportunity to win from a prize pool worth ¥10 million, adding to the excitement of shopping with JR-Cross.

Key Details

• - Campaign Period: July 1 (Wednesday) to July 31 (Friday), 2026.
• - Participating Stores: The campaign includes a variety of JR-Cross operated establishments, such as NewDays convenience stores, Iroirian Kiraku Soba, Bex Coffee Shop, and various vending machines under the Acure brand. Popular locations like Ekute and Gransta are also part of this offer, ensuring plenty of options for participants. Be aware that some stores may not be included, with a complete list available on the campaign's website.

Exclusive Benefits

Participants in this anniversary campaign can look forward to the following rewards:

• - Earn JRE POINTs: On every Friday in July (7th, 14th, 21st, 28th), registered Suica users will receive 10x JRE POINTs for their purchases. This means more value for every yen spent at participating stores.
• - Grand Prize Draw: For every ¥3,000 spent (inclusive of tax), participants will earn one entry into the draw to win exciting prizes. The prizes include:

- A Prize: 25 winners will receive dining vouchers worth 2,000 to Station Restaurant The Central.
- B Prize: 50 winners will take home a JR-Cross gift set valued at around ¥10,000.
- JRE POINT Prize: 3,000 lucky participants will receive 3,000 JRE POINTs each.

Important Information

Winners will be announced in mid-September 2026 via points allocation and shipment of prizes. Note that the campaign is only open to residents of Japan, and winners will receive their prizes at the address registered on the JRE POINT website. It’s crucial to ensure that your address is correctly registered, as any discrepancies could result in disqualification.

Participants should also be aware of a few guidelines:

• - Registration is mandatory; you must enter via the campaign site.
• - Unregistered Suica cards, including anonymous or commemorative versions, are not eligible.
• - Only one prize per participant will be granted, and preferences for specific prizes will not be accommodated.

About JR-Cross

JR-Cross, headquartered in Shibuya, Tokyo, is wholly owned by East Japan Railway Company with a capital of ¥4.1 billion. The company primarily operates in retail, dining, and vending machine services, with brands like NewDays and Iroirian Kiraku Soba. By hosting this anniversary campaign, JR-Cross continues to build strong relationships with its customers, ensuring that they remain at the heart of its business operations.

For more details about the campaign and how to register, stay tuned to the official campaign site, which will launch on July 1, 2026. This celebration not only marks five years of service but also opens new chapters of innovation and customer engagement for JR-Cross.