#Japan #Tokyo #Watami #Fisheries #Badai

Introduction

Watami Inc., based in Ota City, Tokyo, has recently joined the Fisheries Agency's initiative known as the 'Miryō Gyo Project,' which started in July 2024. As part of this project, Watami is introducing a new menu featuring Badai, a flavorful fish caught in Katsuura City, Chiba Prefecture, which aims to not only provide delicious meals but also to promote sustainability in fisheries.

Watami's Home Meal Delivery Service

Watami's home meal delivery service focuses on delivering quality frozen meal options that embody the concept of 'proper home-cooked meals.' Each dish is carefully crafted to support the health of its customers without compromising on taste or nutritional balance. The meals are designed by certified nutritionists to consider key factors like salt content, calories, and ingredient variety, ensuring that they cater to a broad demographic that values both health and flavor.

In 2025, Watami plans to release a dish called 'Katsuura's Badai Stew,' created using underutilized fish sourced from Katsuura. This initiative is made possible through collaborations with notable local organizations such as the New Katsuura Fishing Cooperative and the Chiba Prefecture Fisheries Office, which support local fishers and promote sustainable fishing practices. A re-release is planned for October 2026, reflecting the positive response and interest in the first run.

The Badai Story

Sustainable Use of Badai

Badai is essential in coastal ecosystems, serving as food for vital species like abalone and turban shells. Unfortunately, due to market value challenges, many Badai are discarded after being removed to prevent seaweed destruction. However, this project is flipping that narrative by transforming Badai into a desirable product, thereby integrating sustainable fishing practices with local economic revitalization.

By focusing on fish that have not been widely recognized, Watami encourages consumers to explore new flavors while contributing to environmental sustainability. This noble cause underscores the role of culinary experiences in achieving long-term ecological balance in marine environments.

Miryō Gyo Project Details

The 'Miryō Gyo Project' initiated by the Fisheries Agency aims to promote lesser-known fish varieties and encourage their consumption. This initiative not only brings attention to these fish but also creates opportunities for partnerships across various sectors, including distribution, food processing, retail, and dining out. The project's ultimate goal is sustainable resource utilization, benefiting both consumers and local fishing communities.

Tapping into New Culinary Experiences

By participating in this initiative, Watami's home meal service is committed to delivering the deliciousness of lesser-known fish across the nation. This effort goes hand in hand with their philosophy of promoting the sustainable use of Japan's rich marine resources.

Planning for 2026: Katsuura's Badai Stew

Product Overview

• - Product Name: Katsuura's Badai Stew
• - Release Date: Planned for October 2026

How to Order

Consumers will find the Badai stew among the 'Always Three Dishes' set options. There are different ordering methods available:
1. Regular Set (10 Meals): Choose 10 meals that your heart desires, with delivery frequency options of every 7, 14, or 28 days. Explore here: Watami Regular Set
2. One-Time Set (10 Meals): A flexible option to choose your favorite meals each time you order. Explore here: Watami One-Time Set

For more information, check out the Watami Home Meal Delivery official website: Watami .

Watami Inc.

• - Address: 1-1-3 Haneda, Ota City, Tokyo
• - CEO: Mikio Watanabe
• - Established: May 1986
• - Business Activities: Domestic and international dining, agriculture, environmental projects, human resources, and home delivery services.
• - Website: Watami Co., Ltd.