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Billie Eilish Introduces Eilish Intense Eau de Parfum

Billie Eilish continues to evolve her fragrance line with the launch of Eilish Intense, a richer version of her acclaimed original scent. The new fragrance debuted on July 28, 2026, and has already garnered attention for its depth, warmth, and unique blend of notes, enhancing Eilish's signature style.

A Deeper Exploration of Fragrance

Developed in partnership with Parlux, Eilish Intense is designed to amplify the qualities of her original fragrance, which was notably recognized as the Fragrance of the Year by The Fragrance Foundation in the Popular category. Eilish expresses her excitement: "I've always appreciated the warmth of the original, and the enthusiastic response from fans made creating Eilish Intense even more special. It's perfect for nighttime use!" This essence of warmth resonates throughout the new formulation, making it an ideal choice for those seeking something richer.

The fragrance is characterized as an amber gourmand, opening with the vibrant notes of red berries and mandarin, which are enveloped in sweet sugared petals. As the scent evolves, creamy vanilla combines with soft spices and cocoa to create a delightfully addictive richness. The dry down leaves users wrapped in warm musks, tonka bean, and smooth woods, promising a comforting and sensual experience that lingers on the skin.

The Artistic Bottle Design

With its stunning design, the Eilish Intense bottle mirrors the original's sculptural silhouette, beautifully crafted as an abstract tribute to the human form. The new iteration is clad in a radiant gold finish, symbolizing the intensified warmth of the fragrance. This exquisite design aligns with Eilish's vision of creating fragrance bottles that stand as art pieces in their own right.

Linda Suliafu, Vice President of Merchandising at Ulta Beauty, remarked, "We are excited to be the exclusive retail destination for Eilish Intense, which represents the next chapter in a collection beloved by our customers. Eilish's original fragrance has formed a powerful bond with fans, and this deeper iteration aims to build on that connection." The collaboration underscores the brand's commitment to sustainability, featuring vegan and cruelty-free formulations.

A Commitment to Clean Beauty

Like all fragrances in the Eilish collection, Eilish Intense is crafted without parabens and is made with clean ingredients. The packaging reflects a commitment to sustainability, using only renewable wind energy in production and printed with eco-friendly materials.

The full collection includes various sizes: the 3.4 oz Eau de Parfum at $88, along with a 1.7 oz for $78, a 1 oz for $68, and a 0.33 oz travel spray priced at $32. It will be available through BillieEilish.com as well as at select Ulta Beauty stores internationally shortly after its launch.

Conclusion

Billie Eilish's foray into the fragrance world with Eilish Intense not only highlights her artistic vision but also reflects a deep connection with her audience. With the added warmth and richness in the scent profile, Eilish Intense is poised to become a staple for fragrance lovers everywhere, celebrating emotion and self-expression through scent.

For more information, check out BillieEilish.com and follow @BillieEilishFragrances on social media for updates on future releases.