Lively LLC Achieves B Corp™ Certification
Lively LLC, founded by Tsutomu Taneda and co-managed by Yumi Miura, has made a striking mark in the realm of sustainability by securing the prestigious B Corp™ certification on March 20, 2025. This certification recognizes companies that exhibit exemplary social and environmental performance, transparency, and accountability. As the 56th B Corp certified company in Japan, Lively embodies the core values that B Corp stands for.
Established in December 2022, Lively has consistently pursued B Corp certification as one of its primary goals. The journey toward certification began with their application in July 2024 and culminated in an assessment process that started in January 2025. Remarkably, Lively scored 88.1 on the B Impact Assessment™, surpassing the threshold of 80 points required for B Corp status.
The assessment covers five categories: Governance, Workers, Community, Environment, and Customers. Lively performed particularly well in Governance, Workers, and Community, exceeding the average scores of similar-sized companies in these categories. This achievement is not just an accolade but a testament to Lively's ongoing commitment to creating a positive impact through its business practices.
Building a Foundation for Sustainable Governance
The Governance category score was bolstered by Lively’s clear vision and values that permeate its organizational culture. Ethical considerations and a strong emphasis on transparency were key components that contributed to their high score. Lively has been proactive since its inception in integrating social and environmental contributions into its operational framework, which greatly influenced its overall governance approach.
Fostering a Diverse and Respectful Workplace
In the Workers category, Lively's commitment to cultivating an inclusive and respectful workplace was highly regarded. The company embraces diverse perspectives and backgrounds, promoting autonomy and dialogue among team members. Additionally, Lively facilitates growth through practical experiences that go beyond conventional training methods, signifying a dedication to employee development that was rewarded in this assessment.
Engaging with the Community
Lively's Community score was significantly boosted by its active participation in initiatives such as 1% for the Planet, pro-bono support to nonprofit organizations, and beach cleaning activities. These efforts reflect the company's foundational intention to create positive social change and demonstrate a corporate ethos that aligns with their organizational values.
Areas for Growth
While Lively performed admirably across various categories, areas such as responsible customer engagement, environmental management, and the impact on local economies in the Community sector pointed towards the growth opportunities that lie ahead. The evaluation reflected the early stages of the company’s operations and indicated that there is much potential for developing stronger systems and building direct relationships at local levels.
The recent evaluation results will serve as a vital reflection point for Lively, shedding light on future challenges and opportunities. As they move forward, Lively is committed to listening to diverse perspectives and continuing their journey towards nurturing a positive social and environmental fabric.
The Essence of B Corp Certification
B Corp certification is an emblem of a company’s commitment to not just making a profit but to also generating positive outcomes for all its stakeholders, including employees, customers, communities, and the environment. By accomplishing this certification, Lively joins a community of over 9,627 companies across 102 countries that are recognized for their dedication to high standards of social and environmental performance.
Yuki Mizobuchi, co-representative of B Market Builder Japan, expressed joy at Lively’s inclusion in the B Corp community. He highlighted that their vision of connecting future generations to a sustainable planet resonates with the values of B Corp, particularly in driving concrete actions towards an inclusive and fair economy.
A Future Built on Vision and Accountability
As Lively takes this significant step forward, they remain grounded in their vision to connect a vibrant ecosystem with a sustainable society for future generations. Continuous evaluation, action, and learning are fundamental aspects of Lively’s philosophy.
Lively’s commitment to this vision was further reiterated with the signing of the B Corp Declaration of Interdependence, a commitment to harness business as a catalyst for positive societal change.
Going forward, Lively seeks to collaboratively build a more sustainable future with all its stakeholders, embracing the challenges and opportunities that lie ahead.
For further inquiries, reach out at info@livelyjp.com or visit the official website
here.