#Japan #Tokyo #Diversity #well-being #Cradle

Cradle Launches Media 'How to Cultivate Well-Being'

On July 23, 2025, Cradle, a company based in Shibuya, Tokyo, excels in supporting employee health and diversity, launched a new media outlet called 'How to Cultivate Well-Being.' The company's CEO, Yumi Ozaki, also known as Sputsuniko, supervises this venture aimed at recording and sharing practical knowledge among HR professionals and those involved in organizational change initiatives.

This media platform is designed to shine a light on the 'small changes' being implemented in organizations and teams that have started to cultivate a positive organizational culture. By visualizing and sharing the values and trial-and-error processes behind these efforts, Cradle aims to enhance the well-being of individuals in the workforce. The belief is that these 'small changes' will eventually nurture a robust corporate culture, and the launch of this media is seen as an initial step toward that goal.

Societal Context for Launching this Media

In recent years, there has been a growing interest in human capital management, diversity promotion, and health-oriented management. This interest has led to an acceleration in well-being-related initiatives across various companies. A notable turning point occurred on June 13, 2025, with the cabinet’s decision on the 'Basic Policy on Economic and Fiscal Management and Reform 2025,' which identifies the establishment of a society where every individual can experience well-being as a critical issue. This policy positions 'people-centered nation building' as one of the fundamental pillars in macroeconomic management.

The policy also emphasizes deepening initiatives from the perspective of well-being, working toward a society that supports working, learning, health, child-rearing, and local living, while setting effective KPIs that are linked to enhancing well-being in everyday life.

However, despite the demand for organizations to embrace well-being as part of their corporate value, concrete practical knowledge on how to initiate, sustain, and embed such practices into organizational culture is still limited. Through 'How to Cultivate Well-Being,' Cradle intends to amplify the genuine voices of HR professionals, thus delivering ongoing transformations back to society.

Overview of the Media

This media outlet allows for the sharing of Real-Time practices that emerge from HR professionals' experiences, intending to disseminate the realities of promoting well-being within companies. It covers the background, objectives, core considerations during design, internal responses, impacts, and creative efforts regarding well-being initiatives.

• - Title: 'How to Cultivate Well-Being'
• - Key Content: 60-minute interviews with HR professionals formatted into articles.
• - Features: Focus on 'small changes' being implemented internally and externally in organizations that are beginning to nurture a positive organizational culture, under the supervision of Sputsuniko.

After the launch, Cradle promises to share the latest insights on well-being initiatives, fostering an environment of learning across companies.

Invitation for Media Submission

Organizations and entities focusing on well-being initiatives, diversity advancement, health management, and human capital management are encouraged to reach out for media coverage opportunities.

If your organization is involved in:

• - Implementing well-being initiatives, promoting diversity, health management, or human capital initiatives.
• - Experimenting with new systems and cultural transformations.
• - Aiming to return learnings from internal practices to society.

Please contact us by clearly stating your company name, representative name, and contact information at [email protected].

After Contacting Us

• - Initial Meeting → Interview (approx. 60 minutes) → Review of Article Draft → Publication

Fees for Publication

• - Free of charge

Benefits for Featured Companies

• - Special invitation to the HR exchange community 'Cradle College' (held 3-4 times a year).

About Cradle

Company Overview

• - Name: Cradle Inc.
• - Location: Sakuragaokacho 31-14, SLACK SHIBUYA 901, Shibuya, Tokyo.
• - Business Description: Operates 'Cradle', a corporate service that supports organizational diversity and employee well-being.
• - CEO: Yumi Ozaki / Sputsuniko.
• - Established: December 16, 2019.
• - Website: Cradle Website

Profile of Sputsuniko
CEO of Cradle, artist, and educator with a strong background, including roles at MIT Media Lab and prominent Japanese universities. Recognized as a TED fellow, Young Global Leader by the World Economic Forum, and recipient of various awards including the 11th L'Oréal-UNESCO For Women in Science Japan Award.

Cradle operates with the vision 'Nurturing a future where everyone shines.' It aims to create a society where increasing employee choices allows everyone to shine. As Japan's leading provider of employee benefits, it supports well-being and fosters diverse talent growth.

Contact Information for Inquiries

For media inquiries regarding this release, please contact Hattori at [email protected].

The content of this press release represents information as of the date of publication and is subject to change without notice.