#United States #New York #Body Positivity #Kiehl's #Pubic Display Type

Kiehl's Innovates with 'Pubic Display Type'

Kiehl's, the renowned skincare brand established in 1851, is making waves in the beauty industry with its latest initiative centered on inclusivity and body positivity. The launch of the 'Pubic Display Type' font marks a bold statement in challenging societal taboos surrounding body hair. This groundbreaking font is uniquely crafted from actual human pubic hair, positioning itself as a creative protest against censorship while celebrating self-care for all skin types.

In the past year, Kiehl's ventured into the intimate care category, addressing the specific needs of sensitive areas with products like the Ingrown Hair Tone Corrective Drops and the Over & Under Cream-to-Powder Body Deodorant. Designed to tackle concerns such as ingrown hairs and skin irritation, these products reaffirm Kiehl’s commitment to skincare for all body types, including intimate areas.

The campaign supporting the launch of Pubic Display Type isn’t just about a new font; it’s a movement promoting the visibility of pubic hair and embracing the diversity of the human body. Kiehl's presented models with visible pubic hair in its campaign, challenging conventional beauty standards. However, some of the visuals faced censorship in select locations, leading the brand to respond with a creative twist. Instead of retracting their message, Kiehl’s embraced the challenge, turning it into a statement about acceptance and body inclusiveness.

Global Brand President, Jon Sáenz, articulated the brand's philosophy: “Every skin deserves respect and care, including our intimate areas. Our response to the censorship we faced reaffirms our commitment to fostering honest conversations about body hair and challenging outdated norms.” To illustrate this, Kiehl’s introduced striking visuals with bold, pubic-hair-formed headlines, such as:

• - "Our photos of models with pubic hair were censored, so we removed the models."
• - "Pubic hair don't care."
• - "Apologies, we won't show pubic hair ever again."

These visuals serve to underscore the importance of destigmatizing conversations about our bodies and promoting self-acceptance. Kiehl's strongly believes that self-care must transcend societal limitations and that the human body, in all its forms, deserves acknowledgment and care.

In an era where the conversation around body image is evolving, Kiehl’s invites individuals to reframe their perception of beauty and to celebrate diversity. Through various digital platforms, Kiehl's is encouraging everyone to engage in this critical dialogue—reminding us all that self-care knows no boundaries.

For those keen on exploring Kiehl's intimate care collection, more information can be found at Kiehls.com.

Additionally, Kiehl's invites the community to join the conversation on social media platforms @Kiehls, championing a culture where nothing should remain hidden. Together, we can create a world that appreciates the beauty of diversity and fosters support for authentic self-expression.

About Kiehl's Since 1851

Founded over 170 years ago in New York's East Village, Kiehl's has evolved from an old-world apothecary into a pioneering brand in skincare. Renowned for their commitment to quality and natural ingredients, Kiehl's offers a wide array of products tailored to meet the diverse needs of its loyal customers, including famous items like the Ultra Facial Cream and the Creamy Eye Treatment with Avocado. By integrating generations of knowledge with innovation, Kiehl's continues to be at the forefront of skincare solutions that cater to everyone, across all skincare needs.