#Japan #Tokyo #Beauty Cellar #TOJI #ViO Marche

A Fusion of Tradition and Modernity: TOJI and BEAUTY CELLAR at ViO Marche

The Ethically-Driven Fair known as "ViO Marche Vol.9" is set to take place from October 22 to October 24, 2025, at Toranomon Hills Oval Plaza in Tokyo. This exciting event will feature a collaboration between TOJI Co., a wellness brand based in Setagaya, Tokyo, and BEAUTY CELLAR BY HOLLYWOOD, located within Roppongi Hills. Together, they will present an innovative approach to beauty and wellness, utilizing the power of sake lees (the byproduct of sake brewing).

What is ViO Marche?

ViO Marche is an eco-conscious marketplace that celebrates organic and additive-free products, bringing together various producers and brands that commit to ethical practices. This event will operate as part of the larger Ethical Design Week, promoting collaborative ventures across diverse industries. This year's 'Vol.9' will showcase twelve specially selected brands devoted to wellness and sustainability.

Partnership of TOJI and BEAUTY CELLAR

TOJI and BEAUTY CELLAR are merging their expertise to deliver health and beauty solutions derived from the traditional Japanese ingredient, sake lees. Their collaborative theme—"Nurturing beauty and wellness from within and without"—aims to connect modern-day consumers with ancient wisdom.

At the fair, attendees will find TOJI’s flagship product, the "Sake Lees Bath Powder," along with the "Soy Protein Beauty" from BEAUTY CELLAR. Both products are crafted using high-quality sake lees that have been finely powdered to incorporate easily into daily life. This collaboration signifies a lifestyle that promotes health and beauty from both inside and outside.

Event Details

• - Event Name: ViO Marche Vol.9 × Ethical Design Week
• - Dates: October 22 (Wednesday) - October 24 (Thursday) 2025 (TOJI will participate only on the 22nd and 23rd)
• - Location: Toranomon Hills Oval Plaza, 1-1 Toranomon, Minato-ku, Tokyo
• - Admission Fee: Free (Open to all)
• - Event Information: ViO Marche Event Page

Featured Products

Inner Wellness Approach:

Soy Protein Beauty from BEAUTY CELLAR BY HOLLYWOOD

This vegan protein is dedicated to supporting beauty and health while prioritizing taste and solubility. Made entirely from plant-based sources, it combines fermented sake lees with soy and fava bean protein, along with seven superfoods. This rich formulation revitalizes the body from within. Available flavors include: "SAKE," "Kinako (Roasted Soybean Flour)," and "Cinnamon." Attendees can also enjoy sampling at the booth.

Outer Beauty Approach:

Sake Lees Bath Powder Series from TOJI

TOJI’s Sake Lees Powder is crafted without compromise, retaining the pure essence of sake lees and natural salt in powdered form. Completely free from artificial fragrances or colorants, it delivers the inherent benefits and aroma of the ingredients directly to the skin. The goal is to seamlessly integrate the traditional Japanese "Toji" (hot spring) practice into everyday routines.

The "Sake Lees Powder - HAKU" maintains crèmes of ingredients, while the "Sake Lees Powder - MORI" features a blend of 100% natural essential oils from domestic hinoki (Japanese cypress) and yuzu (citron) sourced from Kochi Prefecture, creating a harmonious scent that combines warmth from nature with citrus freshness.

The Vision Behind the Collaboration

Through this partnership, TOJI and BEAUTY CELLAR aim to connect the wisdom of Japanese traditional culture with contemporary lifestyles, offering wellness experiences that nurture both the mind and body. They hope to provide a gateway to enhance beauty and health through the benefits of sake lees. The brands warmly invite everyone to join this unique event and explore the enriching offerings.

For inquiries regarding BEAUTY CELLAR products, please visit: Contact
For inquiries regarding TOJI products, please email: [email protected]