#Japan #Tokyo #Marketing Automation #Passwork #Prazto

Prazto Launches Innovative Ad Performance Package

Prazto, a leading company based in Chiyoda, Tokyo, has officially launched an innovative advertising performance analysis and delivery package called the Passwork Ad/Marketing Action Package. This package leverages the capabilities of the Passwork data integration and collaboration platform, aiming to provide comprehensive support for data aggregation, analysis, and effective advertising execution.

Background of the Release

In recent years, companies have been enhancing their digital marketing efforts by implementing various systems such as advertising platforms, Marketing Automation (MA), Google Analytics 4 (GA4), and Customer Relationship Management (CRM) tools. However, many organizations struggle with several challenges:

1. Data Disparity: Most systems operate independently, leading to scattered data.
2. Customer Engagement: Companies are unable to effectively approach their loyal customer segments.
3. Strategy Execution: There is an abundance of data but a lack of strategic marketing initiatives.
4. Resource Intensive Data Integration: Numerous hours are wasted on data collaboration and analysis across systems.

To address these issues, Prazto utilized Passwork's extensive data connection capabilities to develop a package solution that fully supports marketing data integration, analysis, and delivery, ensuring a seamless workflow for marketing professionals.

Overview of the Package

The newly designed package incorporates Passwork as the core of the data integration infrastructure, streamlining the marketing process from data aggregation to analysis and execution. Through Passwork’s robust data integration functionalities, organizations can now centrally manage their marketing data, eliminating silos and allowing for more strategic and effective marketing initiatives.

Technical Architecture of the Package

The technical framework of this package is outlined as follows:

• - Data Integration Infrastructure:

- Gathering and unifying data from various systems via Passwork.
- Utilizing Google BigQuery for large-scale data management and storage.
- A combination of real-time data updates and batch processing.

• - Analysis and Visualization Layer:

- Advanced data visualization dashboards created using Tableau.
- Detailed analysis functions tailored to customer segments.
- Customer extraction dashboards utilizing diverse filtering attributes.

• - Execution Layer:

- Automated segment delivery to MA systems.
- Connectivity to various advertising platforms.
- One-click delivery feature from dashboards.

Development of Data Integration Infrastructure

With the help of Passwork's extensive connector functionalities, data from different sources such as the following will be consolidated into a data warehouse (DWH) on Google BigQuery:

• - CRM Data: Customer basic information, transaction history, and attributes.
• - MA Data: Email delivery history, engagement statistics, and scoring metrics.
• - GA4 Data: Website behavior data, conversion information, and user journeys.
• - Advertising Data: Performance metrics from various platforms including clicks and impressions.

Standardizing these data into a cohesive format allows for more comprehensive cross-sectional analysis and strategic planning that were previously challenging to achieve.

Provision of Advanced Analytical Dashboards

The package offers robust analytical dashboards based on the integrated data:
1. Advertising Effectiveness and Site Analysis Dashboard
- Visualization of monthly and weekly advertising performance trends.
- Comparative analysis of effectiveness across various media.
- Detailed segment-level Conversion Rates (CVR) evaluations.

2. Customer Behavior Analysis Dashboard
- Trends in page views, user counts, and session numbers.
- Conversion funnel analysis.
- Usage patterns of websites across different customer segments.

3. Customer Extraction Dashboard
- Multi-faceted customer segmentation functionalities.
- Dynamic filtering based on Lifetime Value (LTV), purchase frequency, and last purchase date.
- Filters based on regional, employee size, and sales volume attributes.
- Real-time previews of extraction results and display of distribution target numbers.
- Improved reusability with saved segment functionalities.

These dashboards empower marketing personnel to intuitively interpret data and expedite decision-making processes.

Development and Provision of Automated Delivery System

The system enables automatic distribution through Passwork to MA and advertising platforms based on analytical outcomes:

• - Automated distribution functions segmented by customer attributes.
• - Regular updates of segments defined on BigQuery.
• - Automatic generation of individualized campaigns based on customer attributes.
• - Optimized delivery scheduling and timing management.
• - Synchronization of customer lists with MA.
• - Audience distribution across various advertising platforms.

Expected Outcomes from Implementation

The introduction of this package is anticipated to resolve fundamental issues previously faced by businesses. The previously fragmented data management across systems will be consolidated into a unified structure with Passwork, improving oversight and management significantly. Furthermore, through Tableau dashboards, detailed segment analysis will allow businesses to visualize customer behaviors and characteristics from multiple perspectives effectively.

Additionally, organizations can leverage the seamless integration of data into strategic marketing campaigns directly from analytic results, thus facilitating data-driven marketing practices. Finally, the automation features within Passwork will relieve marketing teams from the burdensome manual tasks associated with data processing, enabling them to focus on more strategic initiatives.

About Prazto

Prazto is dedicated to strongly supporting companies in solving challenges associated with SaaS implementations, primarily centered around Salesforce. The company offers various services including SaaS Implementation Consulting, ETL Service, and Data Delivery Service.

Company Overview

• - Company Name: Prazto, Inc.
• - Headquarters: 21F, Shin Marunouchi Center Building, 1 Chome-6-2 Marunouchi, Chiyoda-ku, Tokyo
• - CEO: Reiichi Haga
• - Founded: January 2019
• - Website: Prazto Corporate Site

For inquiries regarding this release, please contact us through the inquiry form at Contact Us.