#USA #New York #DeepL #AI Translation #Clarify

DeepL Launches 'Clarify': Enhancing Translation Quality Through Interactivity

DeepL, the global leader in linguistic AI, has unveiled its latest feature, Clarify, which revolutionizes the translation experience. Announced on March 4, 2025, this innovative tool marks a significant leap forward in the realm of AI-driven language solutions and caters to the growing demand among its expansive customer base of over 200,000 professionals.

The Functionality of Clarify

Clarify enhances user engagement by introducing interactivity into automated translations. Unlike previous models that relied on static outputs, this new feature initiates dialogue with users throughout the translation process. Clarify actively queries users about specific nuances, ambiguities, and contextual details to refine translations for superior clarity and accuracy. This approach not only personalizes the translation experience but also translates complex meanings with exceptional precision, addressing the distinct needs of its professional users.

As stated by Jaroslaw Kutylowski, CEO and founder of DeepL, “More people are recognizing AI as a collaborator that simplifies work tasks. Clarify empowers users to have a customized translation experience, effectively transforming DeepL into a workplace partner.” This commitment to enhancing user control over translations is at the heart of the feature’s design.

Rising Demand for AI Solutions

The launch of Clarify coincides with a marked increase in investment in AI, which exceeded $184 billion in 2024. Data indicates that 72% of executives plan to integrate AI into daily operations, with 92% anticipating budget increases for AI initiatives over the next three years. As businesses move away from generic AI solutions, the focus shifts toward tailored, context-aware applications, particularly in high-stakes environments like legal and manufacturing sectors.

Proven Effectiveness and Adoption

DeepL's linguistic platform has garnered trust globally, thanks to its contextual translations, which have been trained using data reviewed by thousands of human translators. Research shows that translations from DeepL require two to three times fewer corrections when compared to traditional tools like Google Translate and ChatGPT-4. Clarify takes this reliability a step further by facilitating a dynamic interplay between human users and AI.

The functionality operates by first assessing the context of the input text through proactive inquiries about various aspects—such as word meanings, cultural references, and numerical values. Following user responses, Clarify refines translations, adjusting syntax and grammar as necessary. This responsive approach saves users time and enhances the context's fidelity in translations.

Technological Milestone for DeepL

Sebastian Enderlein, DeepL's CTO, remarks, “This represents a technological milestone for our company and marks the beginning of further interactive innovations offered through our linguistic AI platform.” This ambition aligns with DeepL's ongoing mission to support its growing customer network with innovative, reliable solutions tailored to evolving communication needs.

DeepL’s achievements have allowed it to emerge as the leading linguistic AI provider, serving a diverse array of industries from manufacturing to healthcare. Notable clients such as Softbank, Mazda, Harvard Business Publishing, and Panasonic Connect attest to its widespread acceptance and reliability.

Availability

Currently, Clarify is available globally for DeepL Pro users via the web version of the translator, initially supporting English and German, with plans for more languages in the future. Ensuring the highest standards of security and compliance, DeepL continues to prioritize the quality and safety of its services. For more information or to trial DeepL Pro for your organization, visit DeepL Pro.

About DeepL

Founded in 2017, DeepL aims to eliminate language barriers for businesses worldwide. With over 200,000 clients, including various organizations and government entities, DeepL is recognized for the quality and naturalism of its AI-powered translations and writing assistant. The company employs over 1,000 staff members and enjoys the backing of prominent investors such as Benchmark, IVP, and Index Ventures.