#Japan #Tokyo #SAMANTHAVEGA #CANDY TUNE #KOTOMI TACHIBANA

Kawaii Fashion Takes Center Stage

The vibrant streets of Harajuku, known for their unique fashion statements and diverse cultures, have birthed a new collection from the beloved brand SAMANTHAVEGA. On the cutting edge of this release stands Kotomi Tachibana, a member of the idol group CANDY TUNE, who has been selected to exemplify the spirit of this latest collection titled "NEW KAWAII".

A New Era of Design

SAMANTHAVEGA, a subsidiary of Samantha Thavasa Japan Limited, is all about delivering chic and contemporary pieces that resonate with the younger generations. Drawing from Harajuku's cultural vibrancy, this collection shines with fresh designs that not only catch the eye but also represent individuality and personality.

The new line features a variety of bags perfect for any occasion. One standout piece is the shoulder bag priced at ¥18,700, available in a palette of white, off-white, yellow, black, and pink. This stylish accessory showcases a delightful off-white base sprinkled with delicate blue floral patterns, accentuated by a pearl set in the center. Made from high-quality synthetic leather with a unique texture resistant to scratches, this shoulder bag is both fashionable and functional.

In addition to the shoulder bag, the Boston bag priced at ¥20,900 is another must-see. It boasts the same color options and exudes elegance with its versatile design, allowing for use as a single-hand carry as well.

Summer Trends Ahead

To complete your spring look, the bags match perfectly with trendy pastel yellow tops and denim, making every outfit pop. In contrast, the new frill handbag, also priced at ¥18,700, has made its debut using summer tweed material. This fresh addition to the popular frill line up offers a casual charm, appealing to those who usually shy away from frills.

A sporty outfit combined with this sweet handbag creates an exciting contrast, embracing the current trend of mixing sweet and casual styles.

Chic Elegance with Tweed

For those seeking something a bit more sophisticated, the diamond-cut series has introduced a stunning tweed handbag, available at ¥20,900 for the shoulder version and ¥23,100 for the handbag, coming in both black and white. Crafted from monochrome tweed, these bags deliver a chic and mature aura, completed with sparkling embellishments that add a touch of glamour.

About Kotomi Tachibana

Kotomi Tachibana, known for her natural charm and love for spicy foods and matcha desserts, was born on May 25, 2002, in Kitakyushu, Fukuoka. Within the vibrant group of CANDY TUNE, which debuted on March 14, 2023, under the KAWAIILAB. project, Kotomi shines as a bright personality known affectionately by her fans as “Kocchan.”

CANDY TUNE stands as a reflection of individuality, where various flavors and personalities come together to create a harmonious pop “TUNE.” This collection by SAMANTHAVEGA complements this spirit perfectly, combining chic fashion with the lively culture Harajuku so vividly embodies.

Creative Team

This exciting launch is brought to life by a talented creative team, with art direction by 2BOY, photography by Asae Wakabayashi, styling by Masumi Kusuzawa, and hair and makeup by Midori Taniguchi.

For more information and to explore the collection, visit the official SAMANTHAVEGA website: SAMANTHAVEGA or shop online at: Online Store.