Mila-e Wins Award
2025-08-20 05:09:54

Mila-Bow's DX Service 'mila-e' Wins 19th Kids Design Award

Mila-Bow's 'mila-e' Service Recognized for Excellence



Mila-Bow, a Tokyo-based company specializing in municipal DX services, has been honored with the 19th Kids Design Award for its comprehensive maternal and child health service, 'mila-e'. This prestigious accolade is awarded to initiatives that significantly contribute to creating a better environment for children and families. The award is supported by various governmental bodies, including the Ministry of Economy, Trade, and Industry and the Cabinet Office.

Since its establishment in 2013, Mila-Bow has developed numerous services addressing the needs of parents, municipalities, and medical institutions. Their offerings range from a maternal health app, digital health check-up forms for infants, to digital vouchers for postnatal care, forming an extensive support system for families. Currently, their service 'mila-e' is utilized by over 300 municipalities across Japan, showcasing its significant impact in the field of child-rearing support.

The Kids Design Award aims to recognize outstanding works that tackle social issues surrounding children's growth. It celebrates innovative designs that enable both parents and their children to actively engage in childcare, work, and community interaction. Mila-e has been praised for its seamless support from pregnancy through to child-rearing, ensuring that families receive comprehensive resources during these critical periods.

Mila-Bow’s dedication to providing continuous support through 'mila-e' reflects their commitment to listening to the voices of parents and stakeholders engaged in child-rearing. They aspire to foster a community that is more accommodating to families.

About Kids Design Award



The Kids Design Award, established in 2007, is dedicated to promoting a safer and more nurturing environment for children. It recognizes exemplary products, services, spaces, and research that align with the mission of supporting children's growth and well-being. This includes designs intended for children as well as those made for adults, provided they incorporate considerations for children's needs.

Key Features of 'mila-e'



  • - Public Identity Verification & Common ID: The mila-e Certification facilitates public services through identity verification, streamlining the process of filling out essential information during electronic applications, significantly enhancing convenience for users. More details can be found on the official site.

  • - Municipal Procedures DX: With mila-e Application, residents can simplify multiple municipal procedures into a single application through their smartphones. This service integrates with 'mila-e coupons' for postnatal care initiatives. Learn more here.

  • - Online Reservations: mila-e Reservation digitalizes appointment and reception services, enabling easy bookings for consultations, classes, and events, particularly when used alongside the 'mila-e Family Health Handbook' app. Further details are available online.

  • - Digital Vaccination Checks: The mila-e Vaccination service provides digital pre-examination forms for infant vaccinations, enhancing collaboration between municipalities, healthcare providers, and parents. This significantly improves service efficiency and minimizes potential scheduling errors. Additional information can be accessed here.

  • - Health Check Digital Forms: mila-e Checkup offers a digital questionnaire service for pediatric health check-ups, adaptable for individual or group screenings, and supports continuous health record management. Explore more here.

  • - Parent and Child Health App: The mila-e Family Health Handbook combines functions for official health records and child-rearing support, including AI-powered vaccination scheduling based on parent notifications and updates, available for more information here.

  • - Digital Coupons: The mila-e Coupon service provides digital vouchers for postnatal care and wellness services, allowing users to monitor their utilization in real-time. More details can be found here.

About Mila-Bow



Founded in December 2013, Mila-Bow seeks to create innovative solutions that contribute positively to society. Situated in Chiyoda, Tokyo, they specialize in various DX services across health care, welfare, and education, assisting nearly 400 municipalities with their digitization efforts. For further information about Mila-Bow, visit their website.


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Topics Consumer Technology)

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