#Japan #Tokyo #Meiji #Sweet Treat #Raw Tokishit Milk

Meiji Expands Distribution of 'Raw Tokishit Milk'

In an exciting development for chocolate lovers, Meiji Co., Ltd., announced the expansion of its new product, 'Raw Tokishit Milk', to new areas due to overwhelming success since its initial launch. Starting from October 7, 2023, the limited-quantity treat will be available in the Kanto Koshin'etsu, Chubu, and Kansai regions, having first been introduced exclusively in the Kanto area on May 13, 2023.

This delectable product has significantly surpassed sales expectations, recording more than double the anticipated sales. By early June, all production stock had been shipped out, showcasing the remarkable demand and enthusiasm for this innovative confectionery.

Unique Features of 'Raw Tokishit Milk'

'Raw Tokishit Milk' is created using Meiji's patented manufacturing method known as 'Raw Mixing Method'. This proprietary technique results in a uniquely moist and mouthwatering candy that challenges the traditional definition of chocolate. Its catchphrase, 'Too New to Be Called Chocolate', has intrigued consumers and sparked a curiosity that drives many to try it. The product features an unparalleled soft texture, rich taste, and a lingering aftertaste, making it a favorite among those seeking a new snacking experience.

Reasons for the Product's Popularity

1. Intriguing Marketing:
The tagline 'Too New to Be Called Chocolate' has generated significant buzz. Although it resembles a chocolate treat, the question of what it means to not be classified as traditional chocolate piques curiosity. This marketing strategy has successfully captured consumer interest and helped boost sales.

2. Outstanding Texture and Flavor:
The unique 'Raw Mixing' technique creates a product that offers a rich experience from the first bite. Customers describe the initial taste as soft and moist, followed by an explosion of decadent milk and cocoa aromas, ending with a clean and non-sweet finish. Feedback from customers highlights the exciting new texture and flavor profile, undoubtedly contributing to its rising popularity.

Customer Feedback

In addition to impressive sales figures, many customers have shared positive feedback about 'Raw Tokishit Milk'. Some comments include:

• - “I love raw chocolate, and this product is delicious!”
• - “Rich cocoa notes and a delightful creaminess.”
• - “I want to savor that moist texture slowly.”
• - “Please make it available in the Kansai region!”

How 'Raw Tokishit Milk' Stands Out

Unlike traditional chocolate, which combines ingredients by blending them together, Meiji’s unique approach utilizes strong mixing forces to incorporate ingredients, achieving a previously unseen moisture level in the product. This technique achieves three sensory experiences:

• - The Rich Essence of Milk and Cocoa: A deep, satisfying flavor.
• - The Soft, Moist Aroma: An inviting and rich scent.
• - A Lasting Aftertaste: A slow, pleasant finish that lingers.

The product dissolves slowly in the mouth, allowing consumers to relish the balance of sweetness and flavors, distinguishing it from standard chocolate offerings.

Meiji continues to broaden the horizons of taste and enjoyment through the expansion of 'Raw Tokishit Milk', contributing to customers’ satisfaction and well-being.

Conclusion

With its unique qualities and positive reception, 'Raw Tokishit Milk' is set to delight even more customers across Japan. As Meiji expands its availability, the confection is poised to become a staple for those seeking innovative sweets. This move not only enhances Meiji’s product line but also aims to fulfill consumers' cravings for unique treats.