#United States #Newport Beach #Pilates Addiction #Aurum Reformer #Sarah Luna

Pilates Addiction Reaches a Major Milestone

In an incredible display of growth and demand, Pilates Addiction, a prominent name in the boutique Pilates franchise scene, has officially surpassed the sale of 300 territories across the United States. This rapid expansion positions Pilates Addiction as one of the fastest-growing franchises in the country's fitness industry. The announcement was made on May 14, 2026, emphasizing the franchise's meteoric rise in popularity among entrepreneurs seeking a profitable business opportunity.

Pilates Addiction's unique selling proposition revolves around its proprietary Aurum™ Reformer. This all-encompassing Pilates equipment integrates a reformer, Wunda Chair, jump board, and ballet barre into a single innovative system. It's exclusive to Pilates Addiction, setting the franchise apart in a competitive market.

The journey began less than a year ago in West Hollywood, where the first studio launched amid much anticipation. Since then, Pilates Addiction has exceeded expectations, reaching 100 territories shortly after the launch and surpassing the 200-mark before the end of 2025. Now, with over 300 territories sold in 27 states, the brand has attracted significant attention from industry experts and aspiring franchisees alike.

According to Sarah Luna, the founder and CEO of Pilates Addiction, this monumental achievement signifies the confidence entrepreneurs place in the brand. “Three hundred territories mean that over 100 franchise owners have chosen Pilates Addiction. This level of market conviction validates all that we have built—the method, the equipment, and the business model,” she stated, expressing her pride in the franchise's rapid ascent.

What draws franchisees to Pilates Addiction is a compelling mix of proprietary technology and an operational model that is distinctly rare at this stage of growth. Central to each studio's operation is the Aurum™ Reformer, which provides a market differentiator right from the start. Franchisees benefit from the core product that not only enhances the client experience but also supports their overall business strategy.

The brand takes pride in its four flagship classes—Ignite, Core+, Max, and Mobility RX—delivered by certified Pilates Educators. These professionals are trained in both anatomy and biomechanics, ensuring that clients receive a comprehensive workout experience. This focus on professional education not only enriches the customer experience but contributes to building a supportive and vibrant community around each studio.

The immersive atmosphere of Pilates Addiction studios, characterized by sleek black-and-gold aesthetics, mood lighting, and a boutique retail area, is designed to attract a wellness-oriented audience. This younger demographic seeks more than just a workout; they desire an experiential approach to fitness, which Pilates Addiction delivers in spades.

At the helm of this revolution in boutique fitness is Sarah Luna, an industry veteran with over 18 years of experience. Luna's expertise has been instrumental in scaling high-profile boutique fitness brands into national leaders. Her deep-rooted understanding of Pilates provides valuable insights into franchise partner support, ensuring they receive structured training, ongoing operational guidance, and robust marketing strategies.

Being part of Sequel Brands, Pilates Addiction is bolstered by a leadership team with comprehensive experience across various facets of the boutique fitness industry. This extensive background equips franchisees with crucial tools, resources, and mentorship that allow them to thrive in a competitive marketplace.

As 2026 unfolds, new studios are set to open in diverse locations such as Wayne, NJ; Ann Arbor, MI; West Boca, FL; and Hendersonville, TN. With the swift pace of territory acquisitions, prospective franchise owners are encouraged to seize the opportunity.

For individuals interested in joining the Pilates Addiction franchise network, further details can be obtained by visiting pilatesaddiction.com.

About Pilates Addiction

Pilates Addiction, part of the Sequel Brands family, is a boutique Pilates franchise known for offering high-performance fitness experiences. Each studio features the exclusive Aurum™ Reformer, led by knowledgeable Educators who deliver anatomy-informed classes aimed at enhancing strength, control, and mobility. This distinctive approach not only results in challenging and transformative workouts but also fosters enduring client relationships within a community setting. With over 300 territories awarded, Pilates Addiction is rapidly becoming a benchmark for results-driven Pilates training in the United States.