A New Era for Hokkaido Beef Croquettes at 7-Eleven Japan

7-Eleven Japan is poised to enhance its customer experience with the refreshed Hokkaido Beef Croquettes, which will roll out gradually starting September 2, 2025. Previously celebrated for its impressive sales, totaling approximately 67 million units annually, this beloved dish has received a thorough makeover to ensure it continues to live up to its reputation.

The star ingredient in these croquettes is the high-quality potatoes sourced from Hokkaido. The company has taken exceptional care to preserve the natural fragrance and fluffy texture of the potatoes through improved storage methods. By controlling the storage temperature and refining the cooking process at the factory, 7-Eleven aims to capture the authentic taste of freshly cooked potatoes.

Enhancements in Texture

One of the significant improvements in the new recipe is the texture of the croquettes. The breadcrumbs have been altered to reduce moisture absorption, ensuring that even when reheated in a microwave, the crispy texture remains intact. This allows customers to enjoy the same delightful crunch whether they eat it fresh from the store or warm it up at home.

A Touch of Nostalgia

What sets the Hokkaido Beef Croquettes apart is its commitment to evoking a homemade feel. The croquettes are crafted with a technique designed to replicate the process of making them at home, emphasizing the importance of simplicity and taste. The preparation includes steaming, mashing, sautéing onions with beef, and carefully combining ingredients to create a form reminiscent of traditional comfort food.

Perfect for Any Occasion

Whether you’re looking for a side dish to complement your dinner or a quick snack, the new Hokkaido Beef Croquettes offer a warm and hearty option. The rich flavors and satisfying textures make it an ideal choice for any time of the day. Customers can take solace in the nostalgic flavors that remind them of home-cooked meals, ensuring a comforting dining experience.

Conclusion

With the revamped Hokkaido Beef Croquettes, 7-Eleven Japan successfully marries modern culinary enhancements with a traditional touch. This new offering is expected to exceed customer expectations and continue the legacy of one of Japan's favorite convenience store delicacies. Don’t miss the chance to try these delicious croquettes starting on September 2, 2025, and experience the delightful blend of crispy and fluffy textures that have been crafted with care.

Please note that prices may vary by store, and the tax included represents an 8% reduced tax rate. Availability of the product may also differ by region, and we encourage customers to check the latest information on our website.