OKX and McLaren Team Up for Riviera-Inspired F1 Livery Celebrating Racing Legacy

OKX and McLaren F1 Team Unveil Stunning Riviera-Inspired Livery



On May 21, 2025, in the picturesque setting of Monaco, OKX, a prominent blockchain technology firm and the Official Primary Partner of the McLaren Formula 1 Team, revealed a captivating new livery for the McLaren MCL39 race cars. This Riviera-inspired design is set to make its debut at the upcoming Monaco and Spanish Grands Prix, marking a significant occasion in both F1 and cryptocurrency history.

The new livery transcends mere aesthetics; it symbolizes a transformative vision that marries the historic racing triumphs of the 1960s with a fresh wave of digital creativity and technological innovation. It pays homage to the late Bruce McLaren, founder of the team, coinciding with the anniversary of his tragic passing on June 2, 1970. This connection to the past underlines the importance of legacy in motorsport while propelling it towards a dynamic future.

In the late 1960s, McLaren's M7A astonished the racing world by clinching the team’s inaugural Formula 1 victory, introducing the iconic papaya orange to the racing scene. Today, the OKX partnership signifies a groundbreaking moment as the first cryptocurrency exchange to secure a MiCA license, which opens new pathways for innovation in European finance. This historic intersection of two worlds—a storied racing legacy and a new financial frontier—highlights McLaren's ongoing commitment to merging tradition with modernity.

Citing the spirit of progress, Haider Rafique, Chief Marketing Officer of OKX, emphasized the evolution of Formula 1 through remarkable technological advancements and an increasingly engaged fan base. He noted the freedom within the sport to challenge limits, stating, "This perfectly aligns with our mission to reimagine how we perceive money and finance. The Riviera livery embodies this transformation and the elegance that both OKX and McLaren epitomize."

Fans will eagerly anticipate the sight of the Riviera-themed livery on both McLaren MCL39 cars, which will be driven by talented drivers Lando Norris and Oscar Piastri. During the Monaco Grand Prix weekend, the drivers will don exclusive OKX-branded race suits emblazoned with the livery, showcasing the partnership's creativity.

This livery connects the sun-drenched streets of Monaco with a larger narrative about financial innovation and heritage. It signifies a bridge between McLaren’s illustrious past and OKX’s visionary approach, where tradition gives way to modern freedoms and bold ideas can flourish.

About OKX:
Trusted by over 60 million customers globally, OKX is at the forefront of shaping a decentralized future that promotes greater tradability, transparency, and connectivity. Recognized as one of the fastest and most reliable cryptocurrency apps, OKX has facilitated trillions of dollars in transactions. With offices strategically located around the world, including major regions like San José, California, and Dubai, the company has established itself as a compliant and licensed leader in the crypto space.

In recent years, OKX has cultivated a robust regulatory framework, obtaining licenses in multiple regions, including the United States and the EEA, championing transparency and security through monthly Proof of Reserves reports.

About McLaren Racing:
Founded in 1963 by driver Bruce McLaren, the team has a storied history in motorsport, boasting 21 Formula 1 world championships and numerous prestigious victories, including three at the Indianapolis 500. Committed to sustainability and diversity within the sport, McLaren Racing aims for net-zero emissions by 2040 while nurturing an inclusive culture in motorsport.

The Riviera livery not only encapsulates a historical narrative but also beckons an exciting future, where the boundaries of racing and financial innovation continue to be pushed.

Topics Entertainment & Media)

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