Experience the Stunning TAMRON 12-20mm F2.8 Lens at Exclusive Event

Discover a Unique Photography Experience with TAMRON

On October 11, 2026, TAMRON Co., Ltd., based in Saitama, Japan, is hosting an exclusive event titled "TAMRON 12-20mm F2.8 Cross Talk & Lens Experience" at Sony PCL’s creative hub, Kiyosumi Shirakawa BASE in Koto City, Tokyo. This special event invites photography enthusiasts to delve into the wonder of TAMRON's latest product— the large aperture ultra-wide-angle zoom lens, the 12-20mm F2.8 (Model A084).

Event Highlights

The event promises a unique experience featuring a massive 27-meter screen where attendees can witness the breathtaking capabilities of the 12-20mm F2.8 lens. Participants will get to see stunning imagery projected onto the screen, providing an immersive feel that makes you feel as if you are standing in the midst of the action.

Among the notable guests are acclaimed photographers Teruhisa Kitayama and Takahiro Bessho. They are joined by the esteemed editors of "Star Navigation" and "Digital Camera Magazine," who will engage in deep discussions on the lens's appeal and artistic possibilities. Through this engaging cross-talk, they will share their insights on capturing mesmerizing nightscapes, landscapes, and starry skies with this ultra-wide-angle lens.

In addition to the discussions, the event will include a hands-on experience where attendees can not only admire but also try out the latest TAMRON lenses, including the 12-20mm F2.8 (Model A084). This provides a perfect opportunity for both beginners and seasoned photographers to explore the latest technology in photography.

Why Attend?

1. In-depth Discussions with Professionals: Experience cross-talk sessions led by notable photographers and camera magazine editors who will delve into the various aspects of the ultra-wide-angle lens and its applications in various photography styles.
- Star Photography Session: Teruhisa Kitayama alongside Masaya Kawaguchi, editor-in-chief of Star Navigation.
- Night and Landscape Photography Session: Takahiro Bessho and Akira Fukushima, editor-in-chief of Digital Camera Magazine.

2. Immersive Projection Experience: Witness breathtaking images photographed with the 12-20mm F2.8 lens displayed on a massive 27-meter screen. This visual showcase illustrates the incredible detail and expansive quality the lens brings to photography.

3. Hands-On Lens Testing: Attendees can actively engage with the 12-20mm F2.8 lens, testing it firsthand, as well as viewing other contemporary TAMRON lenses on display.

Event Details

- Event Name: Premium Event in KIYOSUMI-SHIRAKAWA BASE

TAMRON 12-20mm F2.8 Cross Talk & Lens Experience

- Date: October 11, 2026

- Session 1: 10:00 AM - 12:00 PM (TAMRON ID members only)
- Session 2: 1:30 PM - 3:30 PM
- Session 3: 4:30 PM - 6:30 PM

- Venue: Kiyosumi Shirakawa BASE, 2-14 Ishijima, Koto City, Tokyo, 135-0014

Venue Website

- Capacity: Total 110 participants per session

- Session 1: 30 participants (TAMRON ID members)
- Session 2: 40 participants
- Session 3: 40 participants

- Participation Fee: Free (Pre-registration required via lottery)
- Application Period: August 27, 2026 - September 17, 2026
- Application Method: Please submit your application via the event special website: Application Form

Important Notes

- No duplicate applications are allowed; participants can only attend once.

Contact for Event Queries

For any inquiries related to the event, please contact:
[email protected]

About TAMRON Co., Ltd.

TAMRON is a comprehensive optics manufacturer committed to providing innovative optical products for various sectors ranging from digital SLR lenses to surveillance camera lenses, backed by creative technology and environmental considerations. Their dedication to exceptional quality continues to drive progress across multiple industries.