Celebrating Excellence in Specialty Food Industry
The Specialty Food Association (SFA) has proudly announced the 2025 winners of its prestigious Leadership, Hall of Fame, and Lifetime Achievement Awards, collectively honored as the "People Awards." This annual ceremony, showcasing the remarkable individuals contributing to the $207 billion specialty food industry, will take place on June 30, 2025, during the Summer Fancy Food Show in New York City.
New Award Categories
In an exciting evolution of its awards program, the SFA introduces two new categories for 2025:
Next Generation Leader and
Volunteer of the Year. The Next Generation Leader category recognizes three bright talents shaping the future of specialty foods, while the Volunteer of the Year acknowledges individuals whose dedication has significantly advanced the Association's mission.
Honorees Announced
The 2025 Leadership Award recipients are:
- - Equity & Opportunity: Felicia Vieira, Crafted Brand Company
- - Citizenship: Collette Divitto, Collettey's Cookie Corp.
- - Vision & Sustainability: Ayissi Nyembe, EMKAO FOODS
- - Outstanding Buyer: Holly Long, Whole Foods Market
- - Next Generation Leaders:
- Caroline McGinley, Gringuita Cookies
- Devin Powell, Protein Candy
- Rina Perrault, Sun World International
- - Volunteer of the Year: Sarabjit Sawhney, South Amboy Kitchen, LLC
Moreover, the 2025 Hall of Fame inductees include industry stalwarts such as Case D. Fischer from Fischer Wieser Specialty Foods, Patrick Ford of Bone Suckin' Sauce, and other influential figures who have significantly impacted the specialty food landscape.
Among the Lifetime Achievement recipients are noted names like Annie Chun, co-founder of gimme Health Foods, Stephen Broad from the same company, and representatives from Stonewall Kitchen and Renfro Foods, emphasizing their invaluable contributions to the industry.
Ceremony Significance and Event Details
SFA President Bill Lynch expressed pride in recognizing the substantial achievements and ongoing contributions of these industry leaders. He stated, "One of our most important roles at SFA is celebrating the specialty food industry's successes, and the people behind them. With the introduction of the Next Generation Leader and Volunteer of the Year Awards, we reflect the current dynamics of the SFA. Congratulations to all honorees!"
The awards ceremony will be a highlight of the Summer Fancy Food Show, running from June 29 to July 1, 2025, at the Javits Center in New York City. This much-anticipated event will feature thousands of specialty food products from various domestic and international exhibitors, alongside educational programming and networking opportunities. Registrations for this event are available for qualifying members of the specialty food trade, industry affiliates, and journalists.
About the SFA
Founded in 1952, the Specialty Food Association serves as a not-for-profit trade association representing over 4,000 businesses in the specialty food sector. SFA is dedicated to promoting industry participation and success throughout the community involved in the creation, marketing, and distribution of specialty food products. The Association is renowned for its organization of events like the Summer Fancy Food Show and the annual sofi™ Awards, recognizing excellence in the specialty food arena since 1972.
For those interested in learning more about the SFA and its initiatives, further insights can be found on their website and social media channels.