Survey Shows 74% of U.S. Consumers Open to CO2-Based Products as Twelve Celebrates Its 10-Year Milestone

Overview

In a significant survey conducted by Twelve, a leading carbon transformation company, it has come to light that a remarkable 74% of American consumers express a preference for choosing products derived from captured CO2 over traditional oil-based alternatives. This noteworthy finding resonates particularly well as Twelve marks a decade of innovation and dedication to reshaping the materials landscape.

Consumer Sentiments

The survey, which gathered insights from over 1,000 U.S. consumers, showcases a profound change in attitudes towards sustainability and carbon emissions. An astounding 90% of participants underscored the importance of shifting away from fossil fuels in everyday consumer products. From plastic phone cases to polyester clothing, many individuals have become increasingly aware of the hidden petrochemical elements present in a variety of essential items, prompting a burgeoning demand for alternatives that align with ecological ideals.

What stands out in the feedback is that nearly three-quarters of respondents (74%) would opt for CO2-based products if they matched the quality of their oil-derived counterparts. Furthermore, 76% of consumers indicated they would regard a brand more favorably if it brought CO2-based products to market, while 64% stated they would be inclined to recommend such products to friends and family.

The interest is particularly pronounced in specific product sectors, with 67% of consumers prioritizing apparel, accessories, and footwear made from CO2 before technology and electronics (57%) and beauty items (53%). This points to a burgeoning market potential, particularly in industries where consumer spending is high and petrochemical use is prevalent.

The Technology Driving Change

Twelve's innovative CO2Made® technology allows established brands to repurpose emissions into valuable materials, effectively decreasing their reliance on fossil fuels while enhancing supply chain resilience and stabilizing costs. As Nicholas Flanders, co-founder and CEO of Twelve, emphasizes, "This survey reinforces our belief that consumers want superior products and an improved environment. As we celebrate our 10-year anniversary, it’s evident that the future of materials is sourced from the air, without any compromises on quality."

Through initiatives such as launching platforms aimed at outlining supply chain gaps, Twelve is set to empower brands in replacing fossil-based materials with sustainable CO2Made™ alternatives.

Forward-Thinking Innovation

This research underscores the rise of CO2-based materials as a compelling alternative to traditional options. Unlike niche movements, this trend has garnered significant attention and momentum, aligning with consumer desires for quality, sustainable products. By channeling captured CO2 into everyday items, a new class of goods is emerging—one that promises the same performance without the ecological footprint.

Beyond merely a transition in product materials, this evolution reflects a broader societal shift towards sustainability and accountability among consumers and brands alike. The market landscape is rapidly transforming, and companies that proactively embrace this change stand to benefit greatly in the competitive milieu.

Conclusion

As Twelve continues its commitment to fostering a fossil-free economy, the insights from this survey not only highlight a momentous shift in consumer preferences but also set the stage for brands to reconsider their material sourcing strategies. The movement from petrochemical dependence to CO2-based production signifies an essential and exciting evolution in the consumer landscape, promising a cleaner and more sustainable future.

For more information on Twelve and its endeavors, visit www.twelve.co.