Introducing MOFT's Latest Accessories: Apple Watch Bands and iPhone 17 Cases

MOFT Unveils Exciting New Accessories

MOFT, the well-known brand recognized for its simple yet creative accessories for PCs, smartphones, and tablets, has recently announced the launch of its latest product lineup. Starting from September 11, they will roll out four new innovative items designed to complement the newly released iPhone 17 series. Among these products are the brand's first Apple Watch band and an upgraded universal sling strap.

Snap Play Collection

The new series, dubbed the "Snap Play Collection," showcases MOFT's signature designs that take inspiration from origami. A highlight of the collection is the "MOFT Multi-Functional Card Case & Stand - MagSafe Compatible," which offers the capacity to hold up to eight cards, setting a record for the brand. In addition to cards, this smartphone stand can accommodate various small items, making it incredibly versatile.

The launch also features updates to three of MOFT's popular products, including the "MOVAS™ Durable Enhanced Snap-On Smartphone Stand," the "MOFT 7-in-One Multi-Stand - MagSafe Compatible," and the "MOFT 8-in-1 Multi-Function Stand - MagSafe Compatible." New color variants have been introduced, such as terracotta and emerald green, which not only enhance usability but also add a vibrant touch to everyday style.

New Product Lineup

- iPhone 17 Series MOVAS™ Leather Cases

With the release of the new iPhone, MOFT presents leather cases compatible with the iPhone 17 series. Available in seven colors including jet black, misty grey, and taupe, these cases have undergone a design refinement. The camera button area is now reimagined to provide comprehensive protection for the device. Made from MOFT's proprietary material, MOVAS™, these cases boast a sleek profile without sacrificing protection, softness, or style.

- Magnetic Silicone Band for Apple Watch

The first-ever Apple Watch band from MOFT features waterproof silicone with a soft texture. Its reversible design incorporates magnets on both sides, allowing users to enjoy four different styles using just one band. The magnetic feature enables quick and easy attachment and detachment, making it suitable for everyday wear as well as quick changes to match various occasions.

- MOFT Multi-Functional Card Case & Stand - MagSafe Compatible

This innovative product, part of the MOFT smartphone stand series, can hold up to eight cards, further affirming MOFT’s dedication to creativity. Designed with origami inspiration, it provides a pocket-sized solution for carrying not just cards but also small items. As it’s compatible with MagSafe technology, it stands as a potential wallet alternative in a cashless society.

- Upgraded Universal Sling Strap

This upgraded sling strap features two types of hooks and allows for one-handed length adjustment, designed for use with any smartphone case. The updated version is compatible with all MOFT cases as well as other phone cases, providing convenience in attaching and detaching. Also, it is water-resistant, enhancing its durability.

Expanding Color Options for Popular Products

- MOVAS™ Durable Enhanced Snap-On Smartphone Stand

New colors of terracotta and emerald green have been updated for this popular slim design that balances both stand functionality and card storage.

- MOFT 7-in-One Multi-Stand - MagSafe Compatible

Now available in terracotta, emerald green, desert gold, and taupe, this accessory is great for selfies and vlogs.

- MOFT 8-in-1 Multi-Function Stand - MagSafe Compatible

Featuring misty grey and emerald green, this model combines cardholder functionality, allowing seamless use of transport IC cards and contactless payment cards by tapping the device.

Availability: Snap Play Collection

- iPhone 17 Series MOVAS™ Leather Case

- Price: ¥6,980 (tax included)
- Release Date: September 11
- Link: iPhone 17 Leather Case

- Apple Watch Magnetic Silicone Band

- Price: ¥5,880 (tax included)
- Release Date: September 11
- Link: Apple Watch Band

- MOFT Multi-Functional Card Case - MagSafe Compatible

- Price: ¥7,180 (with stand), ¥5,980 (without stand)
- Release Date: September 29 (Pre-sales start on September 11)
- Link: Multi-Functional Card Case

- Upgraded Universal Sling Strap

- Price: ¥3,980 (tax included)
- Release Date: September 11
- Link: Sling Strap

About MOFT

MOFT, an acronym for "MOBILE OFFICE FOR TRAVELERS," has been serving users across over 100 countries since its establishment in 2019. The brand focuses on creating personal office accessories that enhance efficiency and simplicity, supporting individuals living the mobile and digital lifestyle. Continually innovating, MOFT offers exciting new lifestyle solutions for the remote work era.

About MOVAS™

In 2023, MOFT introduced MOVAS™, its own branded vegan leather. This material features high durability while ensuring environmentally friendly manufacturing processes. MOVAS™ reduces the cold feel typically associated with digital accessories, balancing luxury and a skin-friendly texture. As the device accessories landscape changes rapidly, MOFT aims to provide long-lasting, high-quality products through MOVAS™.