Hisense Enhances VAR Visualization at FIFA Club World Cup 2025

Hisense Boosts VAR Visualization at FIFA World Cup 2025



Hisense, a globally recognized leader in consumer electronics and home appliances, continues to showcase its cutting-edge display technology on the world's largest sports stages. As the FIFA Club World Cup 2025 approaches, the latest Hisense screens will play a pivotal role in the Video Assistant Referee (VAR) operations within the International Broadcast Center (IBC). This ensures an incredibly sharp and immersive view of every match for officials in charge of making critical decisions.

The VAR system requires high performance standards for displays, such as ultra-high resolution, accurate color reproduction, and real-time responsiveness. Hisense's advanced display technology meets these rigorous demands, guaranteeing that every detail of every play is visible with unmatched fidelity.

This marks a significant milestone as FIFA has exclusively granted a brand partnership for VAR screens to Hisense, emphasizing the brand's growing stature as a trusted provider of professional display solutions in elite sports. Beyond the control room, Hisense branding will be prominently featured in stadiums worldwide. Dynamic LED perimeter panels and massive screens will broadcast compelling messages like "HISENSE 100" TV, "NUMBER 1 IN THE WORLD," and "#RGB-MiniLED TV." These visuals will underline Hisense's commitment to technological excellence and its position as a global leader, highlighting trailblazing innovations such as 100-inch TVs and cutting-edge RGB-MiniLED screens on an international platform.

As audiences from around the globe tune in to witness the thrilling action, Hisense proudly continues its mission to enhance the viewing experience, either in the stadium, at the VAR control room, or at home. With its groundbreaking display innovations at the heart of the game, Hisense empowers fans and viewers alike to fully engage in the moments that matter.

About Hisense


Founded in 1969, Hisense is a globally recognized brand in home appliances and consumer electronics, operating in over 160 countries. The company specializes in high-quality multimedia products, home appliances, and intelligent computing solutions. According to Omdia, Hisense ranks as the world’s second in total TV shipments (2022-2024) and holds the number one position globally in the segment of 100-inch TVs or larger (2023-T12025).

As the first official partner of the FIFA Club World Cup 2025, Hisense is leveraging global sports partnerships to connect with audiences worldwide, reinforcing its brand presence and commitment to sports excellence all around the globe.

Topics Entertainment & Media)

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