BEAMS JAPAN Collaborates with Local Enterprises for Nagoya Exhibition 2025

BEAMS JAPAN is set to launch the 2025 Nagoya Exhibition starting August 1, 2025, at its stores in Shinjuku and Nagoya. This initiative features a collaboration with nine local companies, organizations, and sports teams that are loved by the Nagoya and Aichi residents. This marks the sixth iteration of the project, aiming to promote the local charm of Nagoya and Aichi through various products and events.

One of this year's highlights includes the co-created merchandise featuring Guransu-kun and Doala, the mascots of Nagoya Grampus, along with several reuse events that will take place throughout the exhibition period. These efforts are not only designed to inspire civic pride among local residents but also to attract visitors from outside the region to experience Nagoya and Aichi's vibrant culture firsthand.

In conjunction with the exhibition, BEAMS JAPAN continues its partnership with the Nagoya Grampus, specifically with their event called “Shachihoko Festival.” This event will feature uniquely designed commemorative uniforms bearing bold adaptations of traditional Ichimatsu patterns, representing the spirit of Nagoya and Aichi—“Kabuke!” (Embrace the Spirit!). These uniforms will be worn by players during select matches, and attendees will receive replica jerseys as souvenirs.

Participating Collaborators at the Exhibition

AT Group

A creative summer adventure with Guransu-kun and Doala, presenting a vintage-inspired collection filled with emotional designs reminiscent of sunny days. Expect nostalgic T-shirts, retro-colored tote bags, and socks that will surely become cherished keepsakes.

KOMEHYO

KOMEHYO, a renowned brand in Nagoya, works together with BEAMS to present a curated collection of vintage treasures. Staff at BEAMS have handpicked standout items from KOMEHYO's vast archive, showcasing a unique blend of high-end and street fashion—a must-see for clothing enthusiasts.

TOYO VENDING

Announcing a delightful collaboration featuring Toyo Vending's mascot, Miracle-kun. The design transforms vending machines and coffee cups, supervised by BEAMS JAPAN, to offer a rich, flavorful coffee blend—perfectly embodying Nagoya's love for strong coffee.

Nagoya Diamond Dolphins

With colorful wallets and pouches perfect for any occasion, this special merchandise set allows fans to keep their love for the team close at hand, making it ideal for both daily use and game day.

NGK Insulators

Utilizing Croco-kun, the beloved mascot, this collection features subtle but stylish caps and polo shirts designed for everyday wear, adding a playful touch that complements any outfit.

Meitetsu Urban Development

Offering a practical eco-bag and pouch set designed to integrate disaster preparedness into daily life, this collaboration emphasizes being ready while looking chic.

Nagoya Grampus

This set includes Aloha shirts and shorts featuring playful patterns of the team mascot, perfect for enjoying summer in style. Also, the jewelry utilizing the team emblem is being re-released due to popular demand.

Chunichi Shimbun

Celebrating the journalism experience, T-shirts express the extensive effort behind producing meaningful news, presenting a unique blend of art and humor that signifies the power of the press.

City of Nagoya

Embrace the Nagoya spirit with the specially designed Happi coats featuring bold branding, symbolizing local pride and aspirations.

Event Details

The exhibition will be held at the following locations:

- BEAMS Nagoya: August 1 - August 17, 2025

Address: 1F, LACHIC, 3-6-1 Sakae, Naka Ward, Nagoya, Aichi
Phone: 052-265-2610

- BEAMS News, Shinjuku: August 1 - August 18, 2025

Address: 2F, Newoman Shinjuku, 5-24-55 Sendagaya, Shibuya, Tokyo
Phone: 03-3351-3090

- Online Reservations: Commencing July 1, 2025. Details will be announced on the BEAMS news page.

Furthermore, this year’s “Kabuke!” theme reflects the spirit of innovation alive in Nagoya, showcasing the area's unique cultural and historical richness.

About BEAMS JAPAN

Initiated in 2016, BEAMS JAPAN aims to highlight the charm and creativity of Japan worldwide through various collaborations across industries. With numerous projects engaging local governments and enterprises, their endeavors continue to cultivate civic pride while celebrating the beauty of Japanese culture.

Explore this exciting collaboration and immerse yourself in the charm of Nagoya and Aichi at the 2025 Nagoya Exhibition hosted by BEAMS JAPAN.