Youth To The People Partners with 1% for the Planet to Enhance Sustainability Efforts

In a significant move aimed at promoting sustainability and social equity, Youth To The People (YTTP), a trailblazing skincare brand, has officially joined the 1% for the Planet initiative. This collaboration comes just in time for Earth Month, reflecting the brand’s deep commitment to addressing environmental challenges while empowering communities.

A Commitment to Change

YTTP is not just a skincare brand; it embodies a philosophy rooted in inclusivity and conscious activism. Their mission is not only to offer pro-grade skincare products but also to drive meaningful change in society. By becoming a member of 1% for the Planet, YTTP pledges to donate a portion of its annual sales to vetted nonprofit organizations that work tirelessly for the environment. This partnership signifies a vital step in the brand's journey towards fostering a healthier planet for all.

In the words of Stephanie Binette, General Manager of Youth To The People, “We are proud to support 1% for the Planet's mission of social impact and environmental stewardship.” This statement underscores the importance of aligning brand actions with core values to tackle pressing issues like climate injustice and social inequality.

Building a Network for Positive Impact

1% for the Planet boasts a network of over 7,200 environmental partners, and its members have collectively raised more than $700 million to support various environmental initiatives worldwide. YTTP will focus its efforts on promoting social inclusion while advocating for climate justice, addressing the dual challenge of health and wellness accessibility amid environmental inequities.

The statistics tell a concerning story: currently, only 3% of total philanthropic donations are directed toward environmental causes, and merely 5% of those contributions come from businesses. Recognizing this gap, YTTP is joining a larger movement of businesses committed to augmenting financial support for essential environmental efforts.

Kate Williams, CEO of 1% for the Planet, expressed her excitement about YTTP's new role: “We’re thrilled to welcome Youth To The People to our global movement.” This partnership illustrates the brand's dedication to meaningful action and sets an example for others in the cosmetics industry.

Youth To The People: A Legacy of Innovation

Founded in 2015, Youth To The People has consistently pushed the boundaries of skincare by combining superfood ingredients with cutting-edge science. The brand aims to create products that not only enhance skin health but also contribute positively to broader social and environmental issues. With a rich heritage rooted in three generations of skincare expertise, YTTP’s products exemplify innovation and mindfulness, aimed at delivering powerful results tailored for all skin types.

Based in California, each product from YTTP is created by an in-house innovation team that leverages the latest advancements in skincare technology. Their commitment to intentional formulations ensures that each product contains the optimal percentages of active ingredients for maximum efficacy.

Moving Forward Together

Youth To The People’s collaboration with 1% for the Planet is more than a partnership; it is a movement toward a sustainable future that champions the rights of marginalized communities impacted by climate change. Both organizations recognize the importance of collective action in building a just and equitable society. As YTTP continues to grow, its alignment with 1% for the Planet fortifies its mission to combat climate change while advocating for sustainable practices both in products and in business operations.

The journey towards a more equitable future is long, but with each step like this, the vision becomes clearer. For more information about Youth To The People and their innovative skincare solutions, visit youthtothepeople.com.

About 1% for the Planet

1% for the Planet is a global organization founded in 2002 that inspires businesses to contribute 1% of their sales to environmental causes, thereby amplifying their impact on the planet. YTTP’s involvement marks a significant expansion of the initiative's reach and influence in the business community. For further details, check out onepercentfortheplanet.org.