#Japan #Hokkaido #Seven-Eleven #Hokkaido Soba #Nameko Mushroom

Experience Hokkaido's Culinary Delights with Cold Nameko Soba

Seven-Eleven Japan, located in Chiyoda, Tokyo, is set to launch its latest regional specialty item, the "Hokkaido Buckwheat Cold Nameko Soba" on March 10. This delicacy showcases high-quality Hokkaido buckwheat flour combined with locally-sourced nameko mushrooms from Aibetsu Town, offering a refreshing taste perfect for welcoming spring.

A Bowl Full of Local Flavor

The cold soba not only reflects the bountiful produce of Hokkaido but also emphasizes the concept of "locally sourced and consumed". At a retail price of 520 yen (including tax), customers can enjoy a blend of flavors that celebrates spring. The dish features firm, slippery nameko mushrooms, complemented by freshly grated daikon radish, enhancing the overall taste while offering a clean and light finish. It’s a luxurious experience wrapped in convenience, enabling customers to indulge in premium ingredients from the comfort of their local convenience store.

The Pride of Aibetsu Town: High-Quality Nameko Mushrooms

Aibetsu Town is renowned within Hokkaido as a prime mushroom-producing region, with nameko being one of its key specialties. These mushrooms benefit from the cool climate and pristine water sourced from the Daisetsu mountain range. What sets Aibetsu's nameko apart is the unique cultivation method that harnesses geothermal energy, leading to larger, firmer mushrooms with a rich aroma that enhances any dish.

Commitment to Local Production

Seven-Eleven takes significant steps toward promoting local food culture by actively utilizing local ingredients, supporting producers, and contributing to the regional economy through its "locally sourced and consumed" initiative. This commitment allows the company to deliver the distinct culinary charm of various regions to customers, ultimately supporting the overall activation of local economies.

A Message from the Developer

As the season of spring begins in March, we are excited to present a refreshing bowl to the residents of Hokkaido. This dish is a meticulous creation that beautifully combines Hokkaido's buckwheat flour with nameko mushrooms from Aibetsu, making it a true representative product of Hokkaido. We encourage everyone to savor the delightful texture of the nameko alongside the aromatic flavors of the soba during this special occasion.

Additional Offerings: Classic Zaru Soba

In addition to the new cold nameko soba, Seven-Eleven is also offering the classic "Hokkaido Buckwheat Zaru Soba" at a price of 430 yen (tax included) across Hokkaido. This zaru soba features a rich flavor profile that combines coarsely ground and finely milled buckwheat flour, ensuring a pleasant, smooth mouthfeel. The dipping sauce, made from non-frozen bonito flakes, highlights a robust soy aroma, making it an excellent choice as the weather begins to warm up.

Please Note:

• - Prices may vary by store.
• - Tax-inclusive prices are based on a reduced consumption tax rate of 8%.
• - Availability may vary due to limited stock or other circumstances, and some stores may not carry certain items.
• - Product images are for illustrative purposes only.
• - For regional product availability, please visit: Seven-Eleven Product Availability

Stay tuned for this delightful new addition to Seven-Eleven's offerings, capturing the essence of Hokkaido's rich local ingredients and springtime freshness.