Hisense Unveils AI-Driven Growth Strategy for Smart Living's Next Era
Hisense, a leading global brand in consumer electronics and home appliances, has officially rolled out an ambitious AI-driven growth strategy designed to guide the next phase of its international development. This initiative reflects the company's unwavering commitment to innovation, smart living, and creating long-term value for its customers. The announcement was made during the Hisense Global Partner Conference 2026 held in New York, just ahead of the FIFA World Cup 2026 finals, where the company convened clients and partners from around the globe to share its vision for the age of AI.
"AI is reshaping everything. We all are part of this transformation," stated Fisher Yu, the CEO of Hisense Group. He emphasized the necessity of adapting to this inevitable wave and detailed the company’s strategy, which is built on five key pillars: expanding AI presence throughout its entire value chain, transforming smart devices into integral companions within homes through innovative AI-driven scenarios, maintaining a long-term sports marketing strategy to bolster brand awareness globally, adopting a service-oriented approach to enhance user experience, and deepening 'glocalization' efforts to provide lasting value for customers and partners.
Hisense is deeply committed to AI as a long-term focus. The company is developing a fully integrated AI ecosystem that spans the entire value chain. “By aligning Hisense with this architecture, our vision is clear – we are rethinking our entire operation through the lens of AI,” Yu explained. With ongoing investments in AI, semiconductors, smart energy, laser technology, and automotive electronics, Hisense is strengthening its core competencies in smart devices. For consumers, this means the rollout of a new generation of products that transcend traditional smart devices by transforming into genuine companions for smart homes. These new devices will be capable of proactively sensing their environment, understanding user preferences, communicating naturally, and acting on behalf of their users.
"A device merely executes commands. But a companion goes beyond that. It understands you, anticipates your needs, and brings genuine warmth to your home. That is where the future of our industry lies," stated Yu. This vision is beginning to materialize throughout the Hisense ecosystem. With the V AI OS operating system, Hisense TVs can analyze user preferences and intentions to offer highly personalized content recommendations at the right moment.
Beyond entertainment, ConnectLife enables smart connected devices to operate intelligently in various areas such as cooking, laundry, air management, and energy optimization. It brings together four core AI-assisted functionalities to create a more intuitive and intelligent household.
Furthermore, Hisense plans to enhance its global brand image through long-term sports partnerships, leveraging the universal language of sports to connect with consumers worldwide. "It’s inspirational to see our partners move ahead, showcasing new technologies like advanced LEDs and supporting us in our VAR operations at every level," commented FIFA's commercial director, Romy Gai.
Haydon Myers, Executive General Manager of Appliances Division at Harvey Norman Australia, remarked, "Harvey Norman values its partnership with Hisense due to the company's continuous global investments in cutting-edge technologies, innovation, and brand development. Hisense’s commitment to a premiumization strategy is evident through its partnerships during three consecutive FIFA World Cups, contributing to brand reinforcement and creating sustainable value for consumers, distribution partners, and the industry as a whole."
Hisense's long-standing dedication to sports partnerships has accompanied its international growth trajectory. As artificial intelligence reshapes various sectors globally, Hisense will continue to blend technological innovation, international partnerships, and customer-centric innovation to define the next era of smart living.
About Hisense Established in 1969, Hisense stands as a premier global brand in the home appliance and consumer electronics sphere, represented in over 180 countries, specializing in high-quality multimedia products, home appliances, and smart IT solutions. According to Omdia, Hisense ranks first globally in the segment of televisions measuring 100 inches and larger (from Q1 2023 to Q1 2026). Pioneering the RGB MiniLED technology, Hisense remains at the forefront of next-generation innovation in this field. As an official sponsor of the FIFA World Cup 2026, Hisense is establishing global sports partnerships to forge connections with audiences worldwide.
"AI is reshaping everything. We all are part of this transformation," stated Fisher Yu, the CEO of Hisense Group. He emphasized the necessity of adapting to this inevitable wave and detailed the company’s strategy, which is built on five key pillars: expanding AI presence throughout its entire value chain, transforming smart devices into integral companions within homes through innovative AI-driven scenarios, maintaining a long-term sports marketing strategy to bolster brand awareness globally, adopting a service-oriented approach to enhance user experience, and deepening 'glocalization' efforts to provide lasting value for customers and partners.
Hisense is deeply committed to AI as a long-term focus. The company is developing a fully integrated AI ecosystem that spans the entire value chain. “By aligning Hisense with this architecture, our vision is clear – we are rethinking our entire operation through the lens of AI,” Yu explained. With ongoing investments in AI, semiconductors, smart energy, laser technology, and automotive electronics, Hisense is strengthening its core competencies in smart devices. For consumers, this means the rollout of a new generation of products that transcend traditional smart devices by transforming into genuine companions for smart homes. These new devices will be capable of proactively sensing their environment, understanding user preferences, communicating naturally, and acting on behalf of their users.
"A device merely executes commands. But a companion goes beyond that. It understands you, anticipates your needs, and brings genuine warmth to your home. That is where the future of our industry lies," stated Yu. This vision is beginning to materialize throughout the Hisense ecosystem. With the V AI OS operating system, Hisense TVs can analyze user preferences and intentions to offer highly personalized content recommendations at the right moment.
Beyond entertainment, ConnectLife enables smart connected devices to operate intelligently in various areas such as cooking, laundry, air management, and energy optimization. It brings together four core AI-assisted functionalities to create a more intuitive and intelligent household.
Furthermore, Hisense plans to enhance its global brand image through long-term sports partnerships, leveraging the universal language of sports to connect with consumers worldwide. "It’s inspirational to see our partners move ahead, showcasing new technologies like advanced LEDs and supporting us in our VAR operations at every level," commented FIFA's commercial director, Romy Gai.
Haydon Myers, Executive General Manager of Appliances Division at Harvey Norman Australia, remarked, "Harvey Norman values its partnership with Hisense due to the company's continuous global investments in cutting-edge technologies, innovation, and brand development. Hisense’s commitment to a premiumization strategy is evident through its partnerships during three consecutive FIFA World Cups, contributing to brand reinforcement and creating sustainable value for consumers, distribution partners, and the industry as a whole."
Hisense's long-standing dedication to sports partnerships has accompanied its international growth trajectory. As artificial intelligence reshapes various sectors globally, Hisense will continue to blend technological innovation, international partnerships, and customer-centric innovation to define the next era of smart living.
About Hisense Established in 1969, Hisense stands as a premier global brand in the home appliance and consumer electronics sphere, represented in over 180 countries, specializing in high-quality multimedia products, home appliances, and smart IT solutions. According to Omdia, Hisense ranks first globally in the segment of televisions measuring 100 inches and larger (from Q1 2023 to Q1 2026). Pioneering the RGB MiniLED technology, Hisense remains at the forefront of next-generation innovation in this field. As an official sponsor of the FIFA World Cup 2026, Hisense is establishing global sports partnerships to forge connections with audiences worldwide.
Topics Consumer Technology）
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