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Seminar Announcement: "Exploring Opportunities in Vietnam's Japanese Content Market"

Vietnam has seen a surge in interest among its youth for Japanese anime, manga, games, and idol culture. This growing fascination makes Japanese content increasingly accessible to local consumers. Factors such as the proliferation of social media and video streaming services, along with the rise of community events, cosplay, and fan clubs, are opening up market opportunities for IP and entertainment products from Japan.

As the domestic content market in Japan matures, Vietnam stands out as a promising destination for future expansion. Various business models, including IP licensing, merchandise sales, event hosting, streaming, and experiential marketing, can be explored. However, potential entrants must also consider important aspects such as understanding the local fan demographics, price sensitivity, distribution channels, and partner selection.

The upcoming seminar titled "Exploring Opportunities in Vietnam's Japanese Content Market: Anime, Manga, and Idol Business Potential" aims to clarify the background of the popularity of Japanese content in Vietnam while elucidating the business opportunities for Japanese companies. It will also provide practical insights on how to enter the market, emphasizing partnerships with local agents, event companies, and media firms, as well as utilizing pop-up events and collaboration projects for test marketing.

This event is particularly beneficial for companies considering the introduction of Japanese content in the Vietnamese market, providing insights to grasp local needs and evaluate specific expansion possibilities.

Webinar Details:

• - Date: July 16, 2026 (Thursday)
• - Time: 15:00-15:30 (Japan Time), 13:00-13:30 (Vietnam Time)
• - Duration: 30 minutes
• - Language: Japanese
• - Participation Fee: Free
• - Viewing Method: A URL for viewing will be sent to the email address provided in the registration form.
• - Organizer: ONE-VALUE Co., Ltd. (the operating company of VietBiz)

Please note that there will be no Q&A session during this seminar. Participation may be denied to individuals from competing companies or those whose identities cannot be verified. Content and agenda may be subject to change.

Topics of Discussion:

1. The Growing Popularity of Japanese Content in Vietnam
- Depth of anime, manga, gaming, and idol culture
- Rise of events, cosplay, and fan communities
2. Business Opportunities for Japanese Companies
- Vietnam as a key market for overseas expansion amid domestic market maturity
- Potential in IP licensing, merchandise, events, streaming, and experiential businesses
3. Market Entry Strategies for Vietnam
- Partnerships with local agents, event companies, and media
- Test marketing through pop-up events, collaborations, and other initiatives
Please be aware that the agenda is subject to change.

Speaker:

Daisuke Saito
Project Manager, M&A and Market Entry Consulting Division, ONE-VALUE Co., Ltd.
After graduating from Waseda University, he joined an IT venture company where he engaged in new corporate development sales. He later worked for a Japanese consulting firm based in India, establishing joint ventures with local companies. Upon returning to Japan, he joined ONE-VALUE, where he has been involved in M&A support for Japanese companies and Vietnamese enterprises across a wide range of industries, including IT, logistics, manufacturing, and healthcare. He has also studied abroad in Hungary and interned in Malta and Malaysia, gaining exposure to diverse cultures. He hails from Yokohama City, Kanagawa Prefecture.

Company Introduction:

ONE-VALUE Co., Ltd. has been active in utilizing Vietnamese talent and providing management consulting since its inception. We leverage our profound expertise and rich practical experience concerning business expansion between Japan and Vietnam to deliver effective services to clients across various industries. We are committed to continually offering the most effective solutions tailored to our clients' needs. Our strength lies in our focus on Vietnam, backed by a broad network and deep industry knowledge.

Contact Information:

For inquiries regarding the seminar, please contact: [email protected]