#Japan #Shibuya #Omikare #Masahiro Kurumiya #Marriage Activities

Omikare Welcomes New Leadership

On November 1, 2025, Masahiro Kurumiya was appointed as the new CEO of Omikare, a prominent marriage activity information site based in Shibuya, Tokyo. With over 950,000 members, Omikare proudly holds the top position in Japan for the number of listings related to marriage activities and parties. Kurumiya’s leadership is anticipated to usher in a new phase of growth for the company as it expands its reach and enhances services.

Background for the Appointment

As Omikare enters a critical phase of business expansion, the company recognized the need for robust strategies in new business development, organizational growth, and sales enhancement. Kurumiya's expertise in these areas will be instrumental in establishing a dynamic and effective operational framework.

Kurumiya’s Vision

Expressing his sentiments upon his appointment, Kurumiya shared, “I am deeply honored to take on the responsibility of leading Omikare, a company engaged in providing valuable services in the realm of marriage activities. I am fully aware of the social significance of our work, especially in an era where fewer people are able to meet suitable partners. My aim is to leverage my experiences in sales, management, and new business development to enhance user experiences and broaden our service offerings.” He emphasized the importance of team growth and the collaborative efforts he hopes to foster within the organization.

Career Background

Kurumiya's professional journey began at Recruit, where he joined straight out of university. He initially focused on the bridal sector, working as an advertising sales representative for the company’s media platform, Zexy. His efforts were pivotal in helping clients enhance their business performance while he also ventured into marketing and product development. Through various roles, including manager and department head, he acquired extensive experience in formulating business strategies and fostering a competent work environment.

In January 2024, he joined as the Vice President of bySTRAD, a subsidiary of LightCafe, overseeing the establishment of new corporate visions and organizational systems. Additionally, he contributed as a consultant specializing in new business development, system implementation, marketing strategies, and human resource development, successfully translating numerous projects into action.

Omikare’s Market Presence

Omikare operates Japan's largest marriage activity information site, addressing the growing gap between individuals wanting to meet and the challenges they face in doing so. The company’s vision is to create new opportunities for meeting potential partners, effectively aiming to reduce the number of people who remain disconnected in this aspect of life.

With offerings like the matchmaking event platform, and the video chat app Omikare Live, the company continues to strengthen partnerships with local governments and businesses to ensure serious and meaningful connections, both offline and online. The commitment to driving innovative solutions in the marriage activity sector solidifies Omikare’s status as a leader and a key player in fostering relationships across Japan.

As Masahiro Kurumiya takes the helm, the future of Omikare looks promising, with a keen focus on service expansion and user engagement. His leadership is set to enhance the overall experience for users, paving the way for healthier and more meaningful connections in a changing social landscape.