Celebrating 10 Years of SBI Life: Milestones and Special Campaigns

SBI Life Celebrates Its 10th Anniversary

SBI Life Insurance Co., Ltd., headquartered in Minato, Tokyo, proudly announces its 10th anniversary since beginning sales of insurance products in 2016. To mark this significant milestone, the company launched a dedicated anniversary webpage on July 7, 2026, which showcases the journey and accomplishments achieved over the past decade.

This webpage not only highlights key initiatives and milestones but also conveys SBI Life's commitment to supporting its customers in achieving a "life full of challenges." The site includes infographics that clearly display vital statistics such as online application growth and customer satisfaction levels regarding insurance premiums, allowing visitors to visually appreciate the company’s efforts and achievements.

In conjunction with the anniversary celebration, SBI Life is hosting a 10th Anniversary Premium Campaign that began on April 1, 2026, and will run until September 30, 2026. This exciting campaign offers participants a chance to win luxurious prizes, including a lavish accommodation gift, Japanese beef gift, BALMUDA toaster, and survival goods catalog gifts, which will be awarded via a lottery to 13 lucky winners.

How to Participate

To join in on the fun, simply follow these steps:
1. Submit a request for company materials.
2. Register your basic information after receiving an estimate.
3. Apply for an insurance product.
In addition, new customers who successfully sign a contract for an insurance product online will receive a free voucher for one of the seven selected Häagen-Dazs offerings (valued at 373 yen) per insurance product purchased.

For more details on the campaign and the list of prizes, please visit the campaign page at this link.

Upcoming Plans

Looking ahead, SBI Life is planning Phase 2 of its anniversary celebrations, which includes the free distribution of LINE stickers featuring the company's official character, Suvi-kun.
This event is scheduled to begin on July 14, 2026, for a limited time and will be available on a first-come, first-served basis. The stickers will showcase Suvi-kun's adorable expressions and gestures, making them perfect for everyday use. To utilize these stickers for free, users can add SBI Life’s official LINE account. Stay tuned for more information!

Adding the LINE Account

To enjoy the stickers, follow these steps to add SBI Life's official LINE account:
1. Visit the company website here and click on 'Add Friend.'
2. Search for 'SBI Life' in the LINE app and select 'Add Friend.'
3. Use the QR code available online to quickly add the account.

Contact Information

For any inquiries regarding this campaign, please contact:
SBI Life Insurance Co., Ltd. Marketing Department
TEL: 03-6229-0917

As we celebrate these 10 wonderful years, we extend our heartfelt gratitude to our customers for their continued support. We remain committed to prioritizing our customers and enhancing their loyalty and overall life value, paving the way for further growth in the future.