Battle Bars Establishes Elite Advisory Board to Boost National Expansion

Introduction

Battle Bars, a driven company founded by Veterans and fitness enthusiasts, is making headlines with its recent formation of an elite advisory board aimed at propelling the brand into national prominence. This strategic assembly of industry leaders brings together experts across various fields, including logistics, operations, and brand strategy, intended to ensure rapid scaling while maintaining the integrity of Battle Bars’ mission.

Strategic Insight from Leadership

According to Alex Witt, the CEO of Battle Bars, this advisory board is not about formal titles but rather a commitment to trust, execution, and a shared vision for success. He emphasized that each board member was chosen for their ability to share values with the company while driving substantial growth.

Meet the Advisory Board Members

Among the notable leaders joining the board are:

Jeff Reimer – Founder and CEO of Paragon Micro.
Having built Paragon Micro into a multi-million dollar tech solutions provider, Jeff brings a wealth of experience in scaling operations with precision. His expertise will assist Battle Bars in achieving operational efficiencies and ensuring profitable growth.

Adam Wakefield – COO of Battle Bars.
With nearly 20 years of executive operations experience, Adam has a proven track record in expanding business infrastructures. His previous success in co-founding LiVe Logistics and leading its acquisition by Omni Logistics showcases his operational prowess, which will be pivotal for Battle Bars’ national expansion.

Jim Murray – Co-Founder of Feastables and Former President of RXBAR.
Jim has played significant roles at RXBAR and Feastables, successfully guiding both brands through rapid growth and integration into larger corporations. His guidance on procurement and distribution will offer Battle Bars invaluable insights to gear up for swift expansion.

Gary Rabine – Founder of Rabine Group.
As a serial entrepreneur, Gary has effectively built one of the largest commercial paving companies in America. His extensive network and expertise in various sectors will provide Battle Bars with strategic revenue insights and expansion tactics.

The Battle Bars Mission

Founded with a strong commitment to deliver functional snacks for athletes and high performers, Battle Bars prides itself on offering gluten-free products crafted using real, wholesome ingredients. The company’s dedication extends beyond just a business model; a portion of their proceeds supports nonprofit organizations that aid Veterans, such as Folds of Honor.

Today, Battle Bars is establishing its presence across various venues including gyms, military bases, and convenience stores nationwide, marking its evolution into a recognized name in the functional snack arena.

Conclusion

The formation of the advisory board marks a significant step for Battle Bars as it seeks to balance ambitious growth with its foundational values. With leaders like Reimer, Wakefield, Murray, and Rabine at the helm, the company is poised for a promising future, paving the way for innovation in the health food market.