#USA #Fishers #Round Room #TCC #Suzanne Alaniz

TCC Welcomes Suzanne Alaniz as Executive Vice President of Sales

In a significant move to bolster its leadership team and promote growth across the nation, TCC, a prominent Verizon authorized retailer, has appointed Suzanne Alaniz as the new Executive Vice President of Sales. This strategic change is part of a broader initiative to realign sales leadership and enhance the company's operational framework.

Background of Suzanne Alaniz

Suzanne Alaniz is no stranger to the telecommunications industry, bringing with her an impressive background of over 17 years with Verizon. Her journey within the organization saw her progress from customer service representative roles to senior leadership, showcasing her extensive experience in various disciplines, including financial, operational, and technical aspects. In her new role at TCC, Alaniz will oversee a vast network of over 500 stores and a workforce comprised of nearly 2,000 employees.

Alaniz commented on her appointment, stating, "My career started on the sales floor, so I understand firsthand the impact our frontline teams have on the customer experience and our overall success. What drew me to TCC is its commitment to people, both employees and the communities we serve. As we continue to grow, my focus is on supporting our teams and ensuring they have the support they need to succeed."

Realigning Leadership for Growth

As part of the structural changes, TCC has also promoted five seasoned Regional Directors to the position of Area Vice Presidents. These leaders will now manage newly aligned territories and report directly to Alaniz. The appointees have extensive experience within TCC and a proven track record in team development and performance. The newly appointed Area Vice Presidents are:

• - Damion Delph: Central and Southwest regions. Recipient of TCC's "Employee of the Year" award in 2021.
• - Jeff Falk: Northeast region, bringing over a decade of leadership experience.
• - Bertarius Peterson: Southeast and Atlantic regions, awarded "Employee of the Year" in 2019.
• - Shawn Stemmler: Midwest and Pacific regions, a finalist for the "Employee of the Year" in 2025.
• - Sara Vinup: Great Lakes region, recognized multiple times as a finalist for TCC's employee award.

This leadership enhancement demonstrates TCC’s commitment to building a robust structure that emphasizes operational excellence while fostering a strong, people-centric culture.

Commitment to Community and Corporate Responsibility

TCC operates under the larger umbrella of Round Room, LLC, which emphasizes the importance of community involvement and philanthropy across its brands—TCC and Wireless Zone. The company actively supports over 400 communities through various initiatives that have made a positive impact on local and national causes. TCC's culture of giving back has resulted in over $8 million in donations to a variety of nonprofit organizations and community projects through its Community Grant program.

Round Room's commitment to creating a conducive work environment has earned it national recognition and accolades, including the Top Workplaces USA award in 2025. TCC has been acknowledged for its employee satisfaction and has received significant recognition, including awards from Inc. Magazine for its commitment to business excellence.

Looking Forward

As TCC embarks on this new chapter with Suzanne Alaniz at the helm of Sales, the company is poised for continuous growth and development. The combination of her operational expertise and dedication to people aligns with the company's mission and vision. Alaniz’s leadership is expected to steer TCC towards achieving its goals while maintaining its core values.

For more information about TCC and its offerings, visit TCCRocks.com.

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About Round Room, LLC

Founded with the mission of giving back to communities and its employees, Round Room stands as one of the largest Verizon-authorized retailers across the country. With a collective network of over 1,200 retail locations, the company has made substantial contributions to various charitable causes and has garnered several awards for its workplace culture and community involvement. Learn more about Round Room at RoundRoom.com.

About TCC

Established in 1991, TCC is a leading Verizon retail partner operating over 500 locations nationwide. Recognized for its commitment to developing a 'Culture of Good,' TCC actively promotes community service among its employees, enhancing the communities it serves through grants, volunteering, and outreach programs. Discover more about TCC at TCCRocks.com.