#Japan #Osaka #Lipton #Doshisha #Croissant Rusk

Introducing the New Lipton Mini Croissant Cut Rusks

In an exciting collaboration, Doshisha Co., Ltd., a leading lifestyle product development and sales company headquartered in Osaka, will unveil three delightful new mini croissant cut rusks featuring Lipton's renowned straight tea powder. This collaboration with Lipton Tea and Infusion Japan Services Co., Ltd. marks a significant addition to the world’s number one tea brand’s product lineup, with offerings set to hit retail stores nationwide in Japan from early October 2025.

A Taste of Lipton

These mini croissant cut rusks are crafted using Lipton’s high-quality straight tea powder to create a deliciously rich flavor reminiscent of Lipton tea itself. Each rusk is meticulously cut for easy consumption, ensuring that the scrumptious taste seeps through every bite. Available in three unique flavors—lemon tea, milk tea, and apple tea—these treats cater to various palates and are perfect for tea time or as a snack.

Doshisha: Innovating Lifestyle Products

Doshisha Co., Ltd. has been at the forefront of creating and marketing lifestyle products since its establishment in 1977. The company aims to bring creativity and mass appeal to its offerings. With a commitment to innovation, Doshisha continuously seeks to deliver products that resonate with customers, combining quality and affordability.

Lipton's Legacy

Lipton has a remarkable history that spans over 130 years, with a strong commitment to quality and tea research. Founded by Sir Thomas J. Lipton in the late 19th century, the brand was dedicated to providing affordable, high-quality tea to consumers. Lipton's journey began with the purchase of vast tea estates, allowing for complete control from plant cultivation to production, embodying the guiding principle of delivering tea directly from the tea garden to the pot. Today, Lipton operates in over 125 countries, maintaining its status as the leading tea brand, according to data from Euromonitor International.

With a focus on wellbeing and an increasing awareness of health among consumers, Lipton has consistently led the tea trend and aims to strengthen bonds among people through their brand philosophy: “A brand that connects you with the ones you cherish.” They believe that a cup of tea can enhance moments with loved ones, filling them with positivity and joy.

Product Details

Each flavor of the Lipton Mini Croissant Cut Rusk is specially priced at 302 yen (tax included) and comes in a convenient 30g package. The specific flavors available are:

• - Lipton Lemon Tea Mini Croissant Cut Rusk
• - Lipton Milk Tea Mini Croissant Cut Rusk
• - Lipton Apple Tea Mini Croissant Cut Rusk

Company Profile

Doshisha Co., Ltd. is a prominent company in Japan's lifestyle product segment, led by President Masayuki Nomura. In addition to its Osaka headquarters, it also operates a Tokyo office and another facility in Shinagawa.

For more information, visit Doshisha’s official website.

Contact Information

For inquiries related to this product, customers can reach out to Doshisha’s customer service department at:

• - Phone: 0120-104-481 (Weekdays 9:00 AM to 5:00 PM)

Stay tuned for these scrumptious new products, which promise to blend the timeless charm of Lipton tea with a delightful snack experience.