Altius Link's Case Study: 50% Reduction in Back Office Processing Time in Vietnam

Altius Link’s Innovation in Back Office Operations

In a remarkable achievement, Altius Link Corporation, headquartered in Shibuya, Tokyo, has successfully cut operational processing time in the back office of Dentsu Operation Partners by 50%. This milestone was achieved through strategic offshore operations in Vietnam, managed by Altius Link Vietnam, a subsidiary established in 2009 for outsourcing services.

Background and Challenges

Dentsu Operation Partners sought to delegate its back-office operations amidst business expansion and the need for stronger business continuity planning (BCP). Originally operating from Dalian, China, the intention was to shift these functions to a more strategically viable and long-term setup in Vietnam. The tasks involved were extensive, including producing digital marketing effectiveness reports, assisting with submissions, and handling finance and human resources functions—all requiring a high level of expertise and accuracy. The challenge laid in maintaining Japanese quality standards while simultaneously improving operational efficiency.

Achievements and Key Initiatives

Standardization of Operations

At the core of Altius Link’s success was the creation of detailed Standard Operating Procedures (SOPs), which meticulously broke down and visualized the workflow, leading to the standardization of operations. This comprehensive approach has allowed even new hires to perform tasks with the same level of quality. Notably, the implementation of these SOPs has reduced training time by 25%, ensuring quicker onboarding and operational readiness.

Significant Time Reduction and Increased Output

Thanks to the standardization and careful allocation of tasks based on staff skills, the processing time in the finance and accounting domains was effectively halved, all while managing an increased workload that was 5.3 times greater than before. These systematic changes facilitated a stable operational framework capable of handling the surge in volume.

Recruitment of Skilled Japanese-Speaking Talent

Recruitment processes involve not only verbal interviews but also tests on written communication, ensuring candidates can express the needed cultural nuances common in Japanese business contexts. Collaborating with local universities in Vietnam, Altius Link has built a pipeline for high-caliber Japanese-language talent. By doing so, the company has surpassed simple outsourcing, providing added value to Dentsu through data analytics and report preparation, all while maintaining precise communication in Japanese.

Future Directions

Looking ahead, Altius Link aims to integrate AI technologies while further developing multi-skilled staff and cross-team collaboration for continued operational excellence. The overarching goal remains to deliver high-quality services through innovative technology and skilled personnel who contribute to growth and the enhancement of clients' business values.

The operational excellence achieved not only underscores Altius Link’s commitment to sustainable value creation but also exemplifies their vision of being a ‘Total CX² Design Company.’

For detailed insights, the full case study can be accessed through Dentsu Operation Partners.

Related Information

In conclusion, Altius Link Vietnam sets a benchmark for operational efficiency and quality in outsourcing, while their innovations in the back office realm promise to inspire similar transformations across various industries.