#Japan #Tokyo #Pride Month #HOTEL GROOVE #RAINBOW MENUS

Celebrating Diversity: HOTEL GROOVE SHINJUKU’s Exciting Pride Month Initiatives

In the heart of Shinjuku, Tokyo, HOTEL GROOVE SHINJUKU, a part of the PARKROYAL Hotel group, is set to brighten the month of June with an array of celebratory events and offerings, all in honor of Pride Month. This initiative not only showcases the hotel's commitment to inclusivity but also highlights its efforts to create a welcoming environment for everyone, regardless of background or identity.

A Spectrum of Flavors: Rainbow Menus

One of the hallmark features of this month is the introduction of vibrant rainbow menus at the hotel’s popular dining venues, JAM17 DINING BAR and GELATERIA. Guests can indulge in a unique culinary experience by savoring dishes like the Melty Fondant Chocolate with Rainbow and Orange Ice Cream, available year-round at JAM17 DINING. This delightful dessert is priced at 1,900 yen and is set to tantalize the taste buds of guests celebrating love and identity.

To complement the dining experience, JAM17 BAR will be serving up its series of colorful Rainbow Cocktails during happy hours. Priced at 1,000 yen each, these beverages include an array of uniquely named options like the Kir Violet and Jack Negroni, encouraging guests to find their perfect mix.

The GELATERIA will also feature a Rainbow Donut that promises to add to the festive flair of the month. Available daily for just 380 yen, this sweet treat reflects the hotel’s enduring commitment to creativity and enjoyment.

Curated Celebrations on Spotify

Beyond the dining experience, HOTEL GROOVE SHINJUKU aims to lift spirits through music as well. A special playlist curated for Pride Month will be released on their official Spotify channel, GROOVE MUSIC. Set to debut on May 20, this collection of 20 tracks spans genres and decades, from the glittery disco sounds of the 1970s to contemporary dance-pop hits. This playlist, thoughtfully supervised by DJ SHIKISAI from Diesel Disco Club, is designed to infuse joy and energy into celebrations.

Engaging with the Community: Tokyo Pride 2026

As part of the larger effort to engage with the LGBTQ+ community, HOTEL GROOVE SHINJUKU will exhibit at the Tokyo Pride 2026 festival. Known as one of Asia’s largest LGBTQ+ events, this year the hotel expands its booth, featuring interactive elements such as a photo booth and message board for attendees. The event will take place in Yoyogi Park on June 6 and 7, inviting festival-goers to come together in solidarity and celebrate love and diversity.

Night of Excitement: BLING BLING NIGHT

One of the most anticipated events is the Bling Bling Night, a one-night celebration set for June 18 at AiSOTOPE LOUNGE, a renowned gay club in Shinjuku Ni-chome. This event invites guests to join in on a night of electrifying performances by top DJs, drag queens, and GOGO boys, all under the theme of Neo Tokyo Fever. Admission is set at 2,500 yen, which includes one drink, while tip tickets offer a chance to enjoy multiple drinks at a fantastic value.

A Colorful Light-Up

Additionally, to symbolize its support for the LGBTQ+ community, the Tokyu Kabukicho Tower, home to HOTEL GROOVE SHINJUKU, will illuminate in rainbow colors throughout the month of June. The tower will be lit up starting June 1, allowing visitors and guests to enjoy a visual celebration of diversity in the evenings.

In summary, HOTEL GROOVE SHINJUKU is not just a hotel; it's a vibrant community hub that celebrates every individual's right to express themselves freely. By combining exciting culinary experiences, engaging music, and meaningful community events, the hotel ensures that everyone can find their place and groove together this Pride Month. Whether you’re indulging in a rainbow cocktail or dancing the night away, there’s something for everyone at HOTEL GROOVE SHINJUKU this June.

For those looking to be a part of these unique offerings, further details can be found on the hotel’s official website, where guests can book their stay and participate in the festivities of Pride Month.