#Japan #Shibuya #TYCOON running #Takashi Imai #Running Culture

TYCOON Running Unveils Original Zine

Shibuya's own TYCOON running has recently launched its first original Zine, bringing a unique blend of running and street culture to the forefront. Established in May 2025, this shoe shop has not only been a retail space but has also embraced social running and various events that foster community connections among runners.

This inaugural Zine presents a meticulously curated insight into contemporary running culture, under the guidance of curator Takashi Imai, who has consistently stayed at the cutting edge of sneaker culture. The Zine, aptly named TYCOON running .zine, made its debut at both the shop and the 2026 Tokyo Marathon Expo.

The Cover and Contents

The cover features renowned athlete Sakura Inoue, setting the tone for an engaging collection of articles. Packed with the latest sneaker information, this Zine includes recommendations from brand representatives, alongside special features on running accessories that TYCOON endorses. Each section of the Zine reflects a commitment to quality content and the ethos of running culture.

Takashi Imai, the director of TYCOON running, expressed his gratitude in the Zine's introduction: “Since opening in March 2025, TYCOON running has been able to continue its journey thanks to significant support. Through social runs and various events, we've shared meaningful moments with numerous runners, further defining the contours of the running culture we believe in.”

He highlights the significance of opting for print—symbolizing a tangible connection in a world saturated with surface-level social media information. “As we engage physically with running, we want the information we share to have substance. This Zine is not just about sales; it's about the emotional stories that arise from human connections.” With these words, Imai invites readers to embark on a narrative journey that praises the joy found in small moments within the running community.

Rich Content and Brand Presence

The Zine features a wide array of contents including event reports, brand highlights, and interviews with intriguing personalities in the running space. It stands out with insights on 14 different brands, showcasing 57 models and delivering easy-to-understand summaries of each model's features.

Customers are raving about the Zine’s volume and quality; many have expressed disbelief that such an enriching Zine is being offered for free. Attendees at the Tokyo Marathon expo were treated to copies distributed throughout the venue and at surrounding stations, ensuring a broad reach within the running community.

Store Information

For those interested in exploring TYCOON running, the store operates in a prime location:

• - Name: TYCOON running
• - Address: B1F Rise Building, 13-17 Udagawacho, Shibuya, Tokyo
• - Hours: 11:00 AM to 9:00 PM
• - Carrying Brands: On, HOKA, SALOMON, BROOKS, MIZUNO, YONEX, SATISFY, District Vision, Minor Planet New York, CHANCE, TANNUKI, MOUNTAIN MARTIAL ARTS, BUDO, and more.

Visit TYCOON Running's Website or check their Instagram here for more updates.

About Takashi Imai

Takashi Imai, director of TYCOON running, has a unique background that blends music and running. He started the hip-hop group GAS BOYS in the early 1990s while making waves in the sneaker industry. His journey took him through various shoe shops, culminating in the establishment of his sneaker brand MADFOOT! in 2001, followed by TIMAI in 2012. Imai has played a pivotal role in integrating brands like On and HOKA into the sneaker scene, and since March 2025, he has been leading TYCOON running.

Company Overview

TYCOON running is operated by RIDE Co., Ltd., a creative company with a vision of enhancing the world with diverse creativity. They focus on holistic perspectives that embrace stakeholders, society, and the environment, enabling impactful creativity in areas like web design, media production, branding, e-commerce, and fashion culture. For more information, visit RIDE's Website.