#Japan #Tokyo #Akihiro Iriyama #DXD Camp #Akihiro Nagaya

Special Forum at DXD Camp

Trinity Inc. is excited to announce that the DXD Camp, a practical business school, will host a special forum on May 15, 2026, featuring renowned business leaders, Akihiro Iriyama from Waseda University Business School and Akihiro Nagaya, president of Yanmar Brand Asset Design.

As we opened participant registrations, we were overwhelmed by the response, leading to an increase of 20 seats for our in-person venue due to high interest. This yearly forum, typically for graduates and partners of the school, will now be open to the public, especially welcoming those interested in cultivating business leaders.

Event Details

• - Date and Time: May 15, 2026, from 15:00 to 18:30 (Doors open at 14:30)
• - Location: YANMAR TOKYO, 14th-floor event space (Google Maps)
• - Format: Hybrid (70 seats in-house + 80 online participants)
• - Fees: 1,000 JPY for onsite participation / Free for online participation
• - Registration: Available via Peatix until the end of April, or until full capacity is reached.

A Space for Exchange

In collaboration with management members from various companies, new venture developers, and HR personnel, we aim to create a stimulating environment for all attendees focusing on essential themes like knowledge exploration, the significance of innovation and design, and how we can effectively create value through collective insights. Media representatives and officials from government institutions have also confirmed attendance, enhancing this dynamic forum.

About DXD Camp

Founded six years ago, DXD Camp emphasizes practical applications of design principles to foster business creation and organizational transformation. Our unique curriculum, recognized by Japan's Ministry of Economy, Trade and Industry, goes beyond conventional notions of design, providing students with broad, creative skills.

We have successfully trained over 200 graduates from approximately 100 different companies, covering a diverse range of fields including technology, development, new business, design, intellectual property, research, and marketing. Our classes, predominantly online, include fieldwork at mid-sized firms, equipping students with hands-on problem-solving skills.

Additionally, post-graduation networking opportunities foster strong community bonds among our alumni, which is a standout feature of our school.

Speakers’ Profiles

Akihiro Iriyama
Professor, Waseda University Graduate School of Business Administration

• - Graduated from Keio University and completed his master’s degree at the Graduate School of Economics, Keio University. He has worked at Mitsubishi Research Institute and obtained a Ph.D. in 2008 from the University of Pittsburgh.
• - After serving as an Associate Professor at SUNY Buffalo, he returned to Waseda University, where he has published numerous articles in major international management journals and remains an active media figure.

Akihiro Nagaya
President, Yanmar Brand Asset Design Inc.

• - With 30 years at Toyota Motor Corporation, he has held various roles including Director of Lexus Brand Planning and General Manager of the Toyota Design Department. He previously worked at Yamaha Motor Co., leading global branding and product design.
• - In 2025, he established a new company to enhance Yanmar's corporate value through characters like