#United States #Electric SUV #Fountain Valley #Hyundai IONIQ 9 #family mobility

Hyundai's New IONIQ 9 Campaign

Hyundai is taking a giant leap in the electric vehicle market with its latest offering, the IONIQ 9. This car isn’t just an electric SUV; it’s designed to be a central part of family life and modern digital integration, featured prominently in Hyundai’s new marketing campaign named "Space to Connect." With the emphasis on spacious interiors and a wealth of technology, the IONIQ 9 aims to redefine what families expect from electric vehicles today.

The Vision Behind 'Space to Connect'

The campaign highlights how the IONIQ 9 caters to needs that go beyond mere transportation. The tagline, "Space to Connect," invites families to see the vehicle as more than just a means to get from point A to point B. It emphasizes the IONIQ 9's role in fostering togetherness, whether it's on road trips, family activities, or even quiet moments of solitude.

This innovative three-row electric SUV sets the stage to host unforgettable family experiences, thanks to its roomy interior and cutting-edge technology. According to Sean Gilpin, Chief Marketing Officer of Hyundai Motor America, “The IONIQ 9 is more than just a vehicle; it's a space where life happens.” The campaign aspires to embody this philosophy, showcasing how the IONIQ 9 serves as a versatile hub for various lifestyles and activities.

Eye-Catching Campaign Elements

The promotional strategy includes a high-profile hero advertisement titled "Hello, Space," which runs for 30 seconds. It demonstrates how the IONIQ 9 is capable of connecting people through meaningful shared experiences, with particular attention paid to its industry-leading interior space and sophisticated technology. A companion spot, "Inner Space," will additionally highlight the car’s tech features and range capabilities.

Hyundai aims to reach audiences through a mixture of national television spots that coincide with significant events like the NBA and NHL playoffs, leveraging streaming platforms like Hulu, Amazon, and Netflix for digital video content. Additionally, audio placements across popular platforms like iHeart, Spotify, and SiriusXM will further amplify the campaign's reach.

The Creative Direction

The creative execution of the campaign adopts an ethereal, almost sci-fi aesthetic to grab attention. Utilizing a “day for night” filming technique, the campaign presents otherworldly visuals, including vibrant Mars-like landscapes and floating objects, making it not only memorable but also a fresh vision for the future of SUV marketing.

In collaboration with INNOCEAN USA, Hyundai’s agency of record, the campaign aims to strike a balance between futuristic design and practical usability—a bold move that pushes the envelope in electric vehicle marketing.

IONIQ 9: Setting New Standards

Building on the success of previous models like the IONIQ 5 and IONIQ 6, the new IONIQ 9 promises an impressive all-electric range exceeding 300 miles. This premium SUV accommodates up to seven passengers and is crafted to respond to contemporary needs in family travel.

With innovative features that ensure safety and comfort, the IONIQ 9 is not just a vehicle; it's a solution that caters to diverse family requirements. Hyundai's commitment to quality and sustainability shines through every inch of this car, exemplifying its promise of enriching lives through advanced technology and design.

Starting at $60,555 for the RWD S model, customers can also benefit from a $7,500 federal tax credit when purchasing or leasing their new EV. Such savings enhance the appeal of the IONIQ 9, making it an attractive option for eco-conscious families looking for performance, safety, and versatility in their vehicle.

Conclusion

Hyundai’s IONIQ 9 isn't just a car—it's a space to connect, tailored for modern families seeking both functionality and style. As it hits dealerships this month, the anticipation is high. Hyundai is poised to make a significant statement in the electric vehicle industry with this unique offering, proving once again that they understand the evolving dynamics of family life.